Provide Lead Magnet To Web Visitors
Providing a lead magnet as a content that you can exchange for a prospects’ contact information is one method of digital marketing for contractors. If you’ve downloaded an e-book or guide from any website, that was the lead magnet and automatically you are now the prospect of that business.
Nowadays, everyone are already familiar with this method of exchanging emails in order to receive certain information. So, you do not have to worry about people not responding to your lead magnet.
The lead magnet would normally be in a form of template, e-book, guide, checklist or short report that actually helps people in solving their problems. It doesn’t have to be complicated or lengthy.
Here are some ideas for lead magnet, if you’re a contractor :
- Kitchen Renovation Checklist
- 7 tips to add value to your home
- How to hire a Contractor
- Checklist for Bathroom Remodelling
- How to safe electricity bills in your house
If you are a General Contractor providing various types of services, you can have different type of lead magnet to cater for each service and to easily segments the prospects interest in the type of service they require.
Email Automation
What should you do with your leads when you’ve got their contact information? If someone downloads your lead magnet, that’s is showing the person is interested in that specific topic, but it doesn’t mean they’re ready receive cold calls from you or listen to any sales pitch from you.
You should consider setting up an automated email marketing sequence to regularly keep in touch with the prospects. There are plenty of email marketing software that you can use to set up this email marketing sequence. The advantage of using the email marketing software is that you only need to set up the email sequence once, then whenever someone signs up for your lead magnet, he will then receive the sequence of emails from you on the specified intervals.
A good email sequence may look like this:
- Providing the download of the lead magnet and a brief introduction about your company and on your services.
- Provide more tips and examples in order to further expand your lead magnet the topic.
- Answers to the one off the biggest challenges or questions you get on the subject.
- Invite them to a Facebook Live event, webinar or to view a video you created on the topic.
- Ask them if they need an answer on specific questions or concerns they may have on the subject.
- Provide with a free tool or applications that can help them to solve a particular problem.
- Invite to book a free consultation time with you.
- Provide them with special offer or incentive.
The emails sequence should be used to demonstrate your expertise, trust and willingness to help them to solve a particular problem. Normally, when you have established the trust with them, you will have no issue in asking for the sale to your prospects.
Conclusion
A good lead magnet along with a properly crafted email sequence to your prospects will eventually reduced the need to usually meet up live with prospects in networking events, social functions or any type of meet up events. Through online lead generation, you will get quality prospects and once the trust you, they will become you customer. generation tips, and you’ll be on your way to attracting and nurturing more of the right customers for your contracting business.
