Website To Complement Your Social Media

If you’re currently using social media to show off your business and create engagement with your audience,  you are already doing the right thing today. However, this effort can be enhanced by including your website in the picture. Social media presence together with a website can actually create a powerful combination for your online presence. Social media can create more audience to you while a website can provide more details on your brand and provide a better engagement with your audience.

The postings that you are making on your social media provide exposure to your brand. If you complement your post with a link to your website, your audience can learn more about your business or sign up for your newsletters which may lead to a better engagement with your business.

Here are some of the ways that your website can complement your social media efforts.

WEBSITE BUILD AUTHORITY AND CREDIBILITY

Businesses with their own website will certainly look more credible and professional. The fact that the business is investing to have a website shows the business is a serious business as compared to just having a free Twitter account or a free Facebook page for their business. Even on the Facebook page, business is recommended to include their website in the info section as Facebook knows that by having a website address, the credibility of the business is enhanced.

TELL YOUR STORY AND BRAND

The details of your business can be expanded and enhanced further in your website. These details may be difficult to provide as the span of views for social posting are very short and have a limitation on the length of the contents. Your full story about your business, the details of all the services you are offering, and also any customer testimonials can all be included, without worrying of any limitation in the content length.

INCREASE SEARCH ENGINE RANKINGS

Social media postings that include any website links will contribute to any website’s search ranking, especially when social sharing occurs with these posts. It is a waste for any social media posts do not to include any website links. Higher website ranking will eventually contribute to the website’s Search Engine Optimisation ( SEO) effort. These will eventually will contribute to more free traffic which will result in more engagement and conversion for website visitors.

GET MORE SUBSCRIBERS

The engagement of Fans on social media is mostly through likes or shares. However, it is difficult for you to further communicate with these fans as their details are not collected on these social media channels. Whereas details of fans can be collected on your website by adding a simple subscription form or more sophisticated pop-up forms. With the details of the subscribers collected, regular information can be provided to these subscribers which can create better engagement and also conversion.

UNDERSTAND YOUR AUDIENCE

You can learn more about your audience by installing a tool like Google Analytics on your website. This tool will show you the number of visitors coming to your website during a certain period. It will also show, which pages on your website are receiving more visits, the origins of these visitors, and other demographics of your website visitors. All this information will enable you to focus your website content and marketing effort on the right audience.

SHOW YOUR EXPERTISE AND BUILD TRUST

Social media postings will provide short information on your business and cannot create the level of trust needed to get a conversion. Contents on your website such as your blog posts or any video you have will increase your authority and your expertise. These will create more trust in your brand which will help to create more engagement and conversion to your website visitors.