Introduction to Google Search Console
If you’re looking for a way to increase the visibility of your site in Google’s search results, then it’s time to get acquainted with Google Search Console. Google Search Console is a free web-based service that provides you with information about how well your site performs in Google’s search results and helps you identify problems on your site. It also offers tools that can help improve the quality of your content and keep bad links from impacting the performance of your site. The google search console is a free tool provided by Google that helps website owners, SEO practitioners and web developers to understand the performance of their website on Google search. It will show them how they can improve their website’s appearance on Google which will eventually result in more organic traffic coming to their websites.
Search console is not a must for your website site for it to appear on Google organic search results, but it will help you monitor and optimize how Google indexes your site and show your website to users.
There are some things that you can do in the search console which include learning how google crawls for indexing your site and identifying any errors on your website so that you can fix them. Google will crawl your pages, submit any updated content to the Google index and finally monitor search performance trends by queries, country’s pages, etc.
Below is the performance report that we can see at the search console
Total Clicks
How many times does a user click on your website? This is counted depending on the search results type.
TOTAL IMPRESSION
How many times does a user see a link to your website?
AVERAGE CTR
This is the percentage of impressions resulting in clicks
AVERAGE POSITION
Average position on your site, based on its highest position whenever it appeared in the search.
Here are some of the ways that you can use the search console and what relevant information that you can gather from there :
SMAL WEBSITE OWNERS
If you are an owner of a website and you are responsible for maintaining it, you can use the search console to check your website search traffic in the performance report and try to understand which search pages and countries are the origins of most of your traffic.
LARGE WEBSITE OWNERS
If you own a large website and are also responsible for maintaining it, you should use the search console to check all your pages are being indexed by Google with no errors check for in the coverage report. You can use the AMP report to assess your website’s mobile usability. There is also another website enhancement report that you can see from the search console.
SEO PROFESSIONALS
For SEO professionals well, you can use the search console to analyze technical SEO, content development strategy, or something else you’ll find important insights in the tool.
