However, the reality is that social media video is important content now and should be incorporated into your own strategy.
Why Is Social Media Video Critical?
If you’re still not convinced, consider that video is significantly more engaging than other forms of social media. That is partly due to the fact that video assaults all of the senses. It incorporates movement, imagery, music, and gesticulation, all of which contribute to its increased realism, persuasiveness, and potential for emotional stimulation. This is everything you need to sell to someone, and it significantly increases the power of social media as a tool for selling and persuading – or simply getting someone to care about and be interested in your brand.
Simultaneously, video assists in elevating your status. Video is a skill that not everyone possesses and frequently requires specialised equipment, editing software, and other resources. A video with high production values appears to have been created by a larger company with more resources, which makes it extremely effective at elevating your brand, your authority, and your trust.
How to Begin
The best place to begin with video marketing is YouTube, which is similar to social media in some ways. Simultaneously, you can be successful by using live videos on platforms such as Facebook, uploading very short videos to platforms such as Instagram, or by utilising videos on other social media channels. Even paid Facebook Ads to allow for video integration!
To begin creating video, conventional wisdom dictates that you will require a high-quality camera, some basic lighting equipment, and a sound recording device, among other things.
All of this is true to a degree, but it is not strictly necessary if you are uncomfortable in front of the camera or are unsure how to create that type of content. Indeed, a ‘video’ can be much more akin to a podcast, with a static image and your voice overlaid. Alternatively, it can be a slideshow with no narration! There are numerous ways to create a video, and the only requirement is that you have some basic editing software.
