{"id":190,"date":"2020-10-27T04:27:44","date_gmt":"2020-10-27T04:27:44","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=190"},"modified":"2022-03-19T14:31:45","modified_gmt":"2022-03-19T14:31:45","slug":"getting-new-website-subscribers","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/getting-new-website-subscribers\/","title":{"rendered":"Getting New Website Subscribers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/getting-new-website-subscribers\/#Call_To_Action\" >Call To Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/getting-new-website-subscribers\/#Benefit_of_Becoming_Website_Subscribers\" >Benefit of Becoming Website Subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mediabeza.com\/resources\/getting-new-website-subscribers\/#Privacy_Policy_Page\" >Privacy Policy Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mediabeza.com\/resources\/getting-new-website-subscribers\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>There\u2019s Landing Pages, squeeze page, or opt-in page. They\u2019re all the same thing. But for simplicity, we\u2019re going to call it landing page. The main objective of a landing page, among others, is the increase your website subscribers.<\/p>\n<p>While a <a href=\"https:\/\/mediabeza.com\/landing-pages\/\" target=\"_blank\" rel=\"noopener\">landing page<\/a> might be any page that someone lands on when they visit your website, not all pages are landing pages. A landing page is a page that\u2019s uniquely created for two purposes. One is either for people to go to, get more information and click through, but the one we\u2019re talking about today is a lead generating Landing Page. That is, people are going to visit your landing page for your lead magnet and sign up. They\u2019re going to give their email in order for you to give them some information.<\/p>\n<p>A Landing Page is where you\u2019re going to be sending traffic to for people to get your lead magnet, give their email address, become website subscribers and then you\u2019re going to give them the information they want, or that can help solve their problem. Now a golden rule of lead generating landing pages is that they are short, sharp and to the point.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Call_To_Action\"><\/span>Call To Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You only want one call to action. That is it. You don\u2019t want to have an opt in form here, or \u2018get this report\u2019 somewhere else on the page or then over here you\u2019ve got, \u2018go to our website for xyz\u2019. That\u2019s a crazy page that will be confusing to your visitors. They won\u2019t know what action to take so the action they do take will be to leave your page. We want it clear and concise. You know it\u2019s the old KISS method; keep it simple sweetheart. Let\u2019s keep it simple.<\/p>\n<p>There\u2019s only a few core elements that you need. Obviously your headline. You\u2019re going to need a great headline and you want that to be consistent with the traffic source that got them there. Say if you\u2019re doing Facebook ads, you want the ad, the headline in your Facebook ad to be very, very similar, if not identical to the headline on your landing page. So your visitors know when they\u2019ve clicked the ad, they\u2019ve gone to the landing page and they\u2019re in the right place. You want the headline to be the same.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Benefit_of_Becoming_Website_Subscribers\"><\/span>Benefit of Becoming Website Subscribers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Then you want to tell your visitor the benefits they can look forward to by downloading your <a href=\"https:\/\/www.mediabeza.com\/resources\/type-of-lead-magnets\/\">lead magnet<\/a>. Now this is something where a lot of people get un-stuck. They end up listing the features of their lead magnet \u2013 \u201cwatch this five minute, high definition video where I show you how to make the ultimate green smoothie\u201d. What you want to do is focus on the benefits. What are the benefits that somebody is going to receive by getting your lead magnet \u2013 \u201cdiscover a quick and easy green smoothie recipe to increase your energy and so that you can power through the 3pm slump\u201d Facts tell, stories sell. The stories are in the benefits. What are the benefits for the person to get your lead magnet. That\u2019s what you\u2019ll want on your landing page.<\/p>\n<p>So a headline, a few bullet points of the benefits and, obviously, your call to action \u2013 \u201cGet My Energizing Green Smoothie Recipe Now\u201d<\/p>\n<p>Your Call to Action should be high on the screen, or what is referred to as \u2018above the fold\u2019 so before your visitor needs to scroll anywhere, the button is right there for them to just press and opt in.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Privacy_Policy_Page\"><\/span>Privacy Policy Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The only other thing which you must have on your page for is your privacy policy. There are legal requirements when collecting people\u2019s information and you need to let people know what you will be doing with their email. So they can click the link and know that you\u2019re not going to sell it to any schmucks. It\u2019s safe with you, you\u2019re keeping their email safe. This will also protect your rear end with your email provider as well \u2013 so people know what to expect when signing up for your offer, for example, that you will send them regular emails that will keep them up to date with your area of expertise.<\/p>\n<p>The call to action and your privacy policy \u2013 they\u2019re the only links you want on your page.<br \/>\nPro tip \u2013 always check your pages on mobile devices because at least 50% of your traffic is likely to come from a mobile device. So while you might look at it on your computer and say and say \u201cYeah, this landing page is awesome!\u201d check it on a mobile. If the text is too big and it bumps it all down and it\u2019s all going all over the place, then people aren\u2019t going to be opting in. Your conversion rates on your landing page will be low. So always check your mobile devices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That\u2019s a landing page in a nutshell. It\u2019s not that confusing, is it? It\u2019s a page that\u2019s uniquely designed to drive traffic to and to get more website subscribers. Not to send them to any other offers, not to confuse them with too many options. You\u2019ll really want to tweak and test your landing page as this is where you\u2019re going to be generating a lot of potential students to come in and get to know you through your email series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s Landing Pages, squeeze page, or opt-in page. They\u2019re all the same thing. But for simplicity, we\u2019re going to call it landing page. The main objective of a landing page, among others, is the increase your website subscribers. While a landing page might be any page that someone lands on when they visit your website, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":5,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"predecessor-version":[{"id":200,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/190\/revisions\/200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/199"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}