{"id":261,"date":"2020-10-22T16:56:19","date_gmt":"2020-10-22T16:56:19","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=261"},"modified":"2022-02-01T17:24:13","modified_gmt":"2022-02-01T17:24:13","slug":"digital-marketing-for-contractors","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/digital-marketing-for-contractors\/","title":{"rendered":"Digital Marketing For Contractors"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/digital-marketing-for-contractors\/#Provide_Lead_Magnet_To_Web_Visitors\" >Provide Lead Magnet To Web Visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/digital-marketing-for-contractors\/#Email_Automation\" >Email Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mediabeza.com\/resources\/digital-marketing-for-contractors\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Provide_Lead_Magnet_To_Web_Visitors\"><\/span><strong>Provide Lead Magnet To Web Visitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Providing a <a href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/\">lead magnet<\/a> as a content that you can exchange for a prospects\u2019 contact information is one method of digital marketing for contractors. If you\u2019ve downloaded an e-book or guide from any website, that was the lead magnet and automatically you are now the prospect of that business.<\/p>\n<p>Nowadays, everyone are already familiar with this method of exchanging emails in order to receive certain information. So, you do not have to worry about people not responding to your lead magnet.<\/p>\n<p>The lead magnet would normally be in a form of template, e-book, guide, checklist \u00a0or short report that actually helps people in solving their problems. It doesn\u2019t have to be complicated or lengthy.<\/p>\n<p>Here are some ideas for lead magnet, if you\u2019re a contractor :<\/p>\n<ul>\n<li>Kitchen Renovation Checklist<\/li>\n<li>7 tips to add value to your home<\/li>\n<li>How to hire a Contractor<\/li>\n<li>Checklist for Bathroom Remodelling<\/li>\n<li>How to safe electricity bills in your house<\/li>\n<\/ul>\n<p>If you are a General Contractor providing various types of services, you can have different type of lead magnet to cater for each service and to easily segments the prospects interest in the type of service they require.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_Automation\"><\/span><strong>Email Automation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What should \u00a0you do with your leads when you\u2019ve got their contact information? If someone downloads your lead magnet, that\u2019s is showing the person is interested in that specific topic, but it doesn\u2019t mean they\u2019re ready receive cold calls from you or listen to any sales pitch from you.<\/p>\n<p>You should consider setting up an automated email marketing sequence to regularly keep in touch with the prospects. There are plenty of email marketing software that you can use to set up this email marketing sequence. The advantage of using the email marketing software is that you only need to set up the email sequence once, then whenever someone signs up for your lead magnet, he will then receive the sequence of emails from you on the specified intervals.<\/p>\n<p>A good email sequence may look like this:<\/p>\n<ol>\n<li>Providing the download of the lead magnet and a brief introduction <a href=\"https:\/\/mediabeza.com\/about-us\/\" target=\"_blank\" rel=\"noopener\">about<\/a> your company and on your services.<\/li>\n<li>Provide more tips and examples in order to further expand your lead magnet the topic.<\/li>\n<li>Answers to the one off the biggest challenges or questions you get on the subject.<\/li>\n<li>Invite them to a Facebook Live event, webinar or to view a video you created on the topic.<\/li>\n<li>Ask them if they need an answer on specific questions or concerns they may have on the subject.<\/li>\n<li>Provide with a free tool or applications that can help them to solve a particular problem.<\/li>\n<li>Invite to book a free consultation time with you.<\/li>\n<li>Provide them with special offer or incentive.<\/li>\n<\/ol>\n<p>The emails sequence should be used to demonstrate your expertise, trust and willingness to help them to solve a particular problem. Normally, when you have established the trust with them, you will have no issue in asking for the sale to your prospects.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A good lead magnet along with a properly crafted email sequence to your prospects will eventually reduced the need to usually meet up live with prospects in networking events, social functions or any type of meet up events. Through online lead generation, you will get quality prospects and once the trust you, they will become you customer. generation tips, and you\u2019ll be on your way to attracting and nurturing more of the right customers for your contracting business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Provide Lead Magnet To Web Visitors Providing a lead magnet as a content that you can exchange for a prospects\u2019 contact information is one method of digital marketing for contractors. If you\u2019ve downloaded an e-book or guide from any website, that was the lead magnet and automatically you are now the prospect of that business. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=261"}],"version-history":[{"count":5,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/261\/revisions"}],"predecessor-version":[{"id":268,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/261\/revisions\/268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/269"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}