{"id":32,"date":"2020-09-14T23:40:41","date_gmt":"2020-09-14T23:40:41","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=32"},"modified":"2022-01-31T05:33:56","modified_gmt":"2022-01-31T05:33:56","slug":"10-reasons-lead-magnets-are-effective","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/","title":{"rendered":"10 Reasons Lead Magnets are Effective"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/#Lead_Magnets_Are_Targeted_to_a_Specific_Audience_Member\" >Lead Magnets Are Targeted to a Specific Audience Member<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/#They_Establish_Your_Expertise\" >They Establish Your Expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/#They_Build_Trust_and_Authority\" >They Build Trust and Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/#Thy_Build_Your_List_Fast\" >Thy Build Your List Fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/#You_Learn_More_about_Your_Customers\" >You Learn More about Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/#Converts_at_a_Higher_Rate\" >Converts at a Higher Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/#Everyone_Likes_Free_Stuff\" >Everyone Likes Free Stuff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/#You_Provide_Marketing_Materials\" >You Provide Marketing Materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/#It_Segments_Your_Audience_Better\" >It Segments Your Audience Better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mediabeza.com\/resources\/10-reasons-lead-magnets-are-effective\/#They_Offer_a_High_Rate_of_Return\" >They Offer a High Rate of Return<\/a><\/li><\/ul><\/nav><\/div>\n<p>The reasons lead magnets are so effective at list building are more than can be listed here. Aside from the obvious fact that human nature makes it apparent how much we love getting free stuff, lead magnets help educate an audience in a way that feels more natural than other types of selling.<\/p>\n<p>In many ways, when you develop a <a href=\"https:\/\/www.mediabeza.com\/resources\/what-is-a-lead-magnet\/\">lead magnet<\/a>, you\u2019re giving away some of your expertise in the hope that they\u2019ll value what you offer even though it\u2019s free. The customer is giving away their email address, something they value because they dislike spam and high-powered salespeople, in the hope of learning something valuable and advancing their trust of your expertise.<\/p>\n<p>Lead magnets work because you\u2019re going to give them something that is so high quality that they\u2019d have been willing to pay for it if you weren\u2019t giving it away. Plus, lead magnets accomplish much more than you think on the surface.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lead_Magnets_Are_Targeted_to_a_Specific_Audience_Member\"><\/span><strong>Lead Magnets Are Targeted to a Specific Audience Member<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First, for a lead magnet to be effective, it needs to be laser-targeted to a very specific audience member. When it is very targeted, you only attract the people you really want on your list.<\/p>\n<p>To create a truly niched-down freebie, it can help you to trace your buyer\u2019s journey through the sales funnel to find out where they are missing information and need more to help guide their choices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_Establish_Your_Expertise\"><\/span><strong>They Establish Your Expertise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you design your lead magnet with your ideal customer in mind, you can use it to establish your expertise by giving them such useful information that they cannot question it. Even if they research the facts, they\u2019re going to come away knowing you are really the expert about the topic and someone they can really follow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_Build_Trust_and_Authority\"><\/span><strong>They Build Trust and Authority<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The fact that the ethical bribe is so well made, solves their problem so perfectly, and is branded for your business, will help to spread trust and showcase your niche authority quotient well. Always double-check the facts you share with your audience to ensure that not only is the information demonstrably accurate, but it\u2019s also updated and current. Even when you use PLR to create the lead magnet, you\u2019ll want to check your facts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thy_Build_Your_List_Fast\"><\/span><strong style=\"font-family: var(--global-body-font-family);\">Thy Build Your List Fast<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anytime you want to build your list, focus on finding more points of entry into the list. If the only point of entry right now is if you make a sale, obviously that\u2019s going to be slower. If you have multiple points of entry with multiple lead magnets designed to attract different members of your ideal customer audience throughout their buying journey, you\u2019re going to be that much more successful with fast list building.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_Learn_More_about_Your_Customers\"><\/span><strong> You Learn More ab<strong>out Your Customers<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: var(--global-body-font-family);\">The exciting thing about creating lead magnets is that it requires you to do some study into your audience and your competition. When you learn more about your customers, you are always going to do better in your business. The act of getting your customers to download the freebie and then potentially buy something that you suggest, is going to help you get to know them even more \u2013 especially if you watch your metrics and study the data generated by your actions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Converts_at_a_Higher_Rate\"><\/span><strong>Converts at a Higher Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customers who buy via your recommendations after joining your list via a freebie tend to show more customer satisfaction. After all, they made a purchase after seeing what you offer and liking it. This means they\u2019re much more easily satisfied than a customer who purchased without any idea of what they would get.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Everyone_Likes_Free_Stuff\"><\/span><strong>Everyone Likes Free Stuff<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Human nature is such that we tend to like getting stuff for free. This is the main reason why so many people fall for scams. They really want to do things the easy way and sometimes to look for the easy thing is not good for customers. You can help make it useful by giving them a highly valuable and targeted freebie.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_Provide_Marketing_Materials\"><\/span><strong>You Provide Marketing Materials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The truth is, when you offer a freebie, you should promote it like you do your paid products. This is yet another opportunity to create brand awareness by promoting the freebie.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_Segments_Your_Audience_Better\"><\/span><strong>It Segments Your Audience Better<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When your ideal customer downloads the freebie, they\u2019re segmented based on the item they downloaded. Then further down the line, when they do more actions and more clicking through your email messages, they\u2019ll get segmented even more. This is always a good thing because the more segmented they are, the more individual the messaging will appear to them, and the more likely they are to convert.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_Offer_a_High_Rate_of_Return\"><\/span><strong>They Offer a High Rate of Return<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, the investment in freebies offers an extraordinarily high rate of return. The main reason is that <a href=\"https:\/\/mediabeza.com\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> works. Even today, with social media marketers, reports show business owners earning 38 to 40 dollars for every dollar they spend on email marketing. This is a massive thing for marketers and something you cannot ignore because no matter how small your business, this is a compelling marketing method that works.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The reasons lead magnets are so effective at list building are more than can be listed here. Aside from the obvious fact that human nature makes it apparent how much we love getting free stuff, lead magnets help educate an audience in a way that feels more natural than other types of selling. In many [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":5,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":41,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/32\/revisions\/41"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/177"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}