{"id":399,"date":"2021-07-14T15:04:31","date_gmt":"2021-07-14T15:04:31","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=399"},"modified":"2022-02-18T15:25:27","modified_gmt":"2022-02-18T15:25:27","slug":"businesses-that-will-benefit-from-google-ads","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/businesses-that-will-benefit-from-google-ads\/","title":{"rendered":"Businesses that Will Benefit from Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/businesses-that-will-benefit-from-google-ads\/#Business_With_High_Customer_Lifetime_Values\" >Business With High Customer Lifetime Values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/businesses-that-will-benefit-from-google-ads\/#Business_With_High_Margins\" >Business With High Margins<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_justified et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>The following are some of businesses that typically see excellent results and a high return on investment from paid search marketing. If any of these factors apply to your business and you are not currently using\u00a0<a href=\"https:\/\/mediabeza.com\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>\u00a0, this marketing channel is worth exploring.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Business_With_High_Customer_Lifetime_Values\"><\/span><b>Business With High Customer Lifetime Values<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Certain industries can afford to invest significantly in acquiring new leads and customers due to the high lifetime value of a new client by using\u00a0<a href=\"https:\/\/www.googleadservices.com\/\" target=\"_blank\" rel=\"noopener\">Google Ads.<\/a><\/p>\n<p><strong>Specialist Doctors, Dentists, chiropractors and others<\/strong>\u00a0\u2013 When a specialist doctor acquires a new client, they can be worth thousands, if not tens of thousands, of Ringgit\u00a0 over the course of the customer\u2019s life. Sometime this customer may even refer the doctor and the doctor will get more clients.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_image et_pb_image_1\"><strong>Training Provider, Private Colleges<\/strong>\u00a0\u2013 <a href=\"https:\/\/www.mediabeza.com\/resources\/training-company-website\/\">Training provider<\/a> or colleges invest heavily in Google Ads because they understand the value of a new student over the course of his or her education. The students fees over the duration of their course will pay much more than the money spend on the Google Ads advertisement<\/div>\n<div><\/div>\n<div><strong>IT or Software Companies<\/strong>\u00a0\u2013 The margins for IT or Software companies are generally very high especially if the cost of development has been recovered. Customers will typically stick with a the software when they are happy\u00a0 for an extended period of time and pay monthly bill for any recurring service such as\u00a0 subscription\u00a0 or maintenance of the software.<\/div>\n<div><\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-404\" src=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/google-ads3.jpg\" alt=\"google ads customer life time value\" width=\"850\" height=\"420\" srcset=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/google-ads3.jpg 850w, https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/google-ads3-300x148.jpg 300w, https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/google-ads3-768x379.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n<div><\/div>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Business_With_High_Margins\"><\/span><b>Business With High Margins<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<p>Company that provide high margins on a single purchase of their products or services are also suitable for Google ads. Examples of high-priced services or products such as:<\/p>\n<p><strong>Lawyer<\/strong>\u00a0\u2013 A lawyer can earn a lot of money on a single case. Even if the client requires your services for only one lawsuit, the margins can be quite high.<\/p>\n<p><strong>Repair jobs<\/strong>\u00a0\u2013 Because some types of home repair are quite costly (roof repair, new wiring, etc. ), getting someone who requires this type of repair work can be a significant win over the cost of a Google Ads ad campaign.<\/p>\n<div class=\"et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_justified et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p><strong>Computer hardware<\/strong>\u00a0\u2013 Personal computers,\u00a0 copiers etc. This type of products also have high margins and when using PPC, consumer will normally have the intention to buy the product.<\/p>\n<p><strong>Home Appliances such as 60\u201d TV etc<\/strong>\u00a0\u2013 Nowadays, consumers conduct online comparison shopping before purchasing items such as a 60 \u201c TV etc.<\/p>\n<p><strong>Automobiles<\/strong>\u00a0\u2013 Used car dealers and car agencies have a lot of success with geo-targeted\u00a0Google Ads\u00a0ad campaign<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-405\" src=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/google-ads6.jpg\" alt=\"google ads high margin business\" width=\"850\" height=\"420\" srcset=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/google-ads6.jpg 850w, https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/google-ads6-300x148.jpg 300w, https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/google-ads6-768x379.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_image et_pb_image_6\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The following are some of businesses that typically see excellent results and a high return on investment from paid search marketing. If any of these factors apply to your business and you are not currently using\u00a0Google Ads\u00a0, this marketing channel is worth exploring. Business With High Customer Lifetime Values Certain industries can afford to invest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=399"}],"version-history":[{"count":5,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/399\/revisions"}],"predecessor-version":[{"id":408,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/399\/revisions\/408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/403"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}