{"id":409,"date":"2021-07-26T15:37:44","date_gmt":"2021-07-26T15:37:44","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=409"},"modified":"2022-02-19T15:11:58","modified_gmt":"2022-02-19T15:11:58","slug":"answer-these-before-running-google-ads","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/answer-these-before-running-google-ads\/","title":{"rendered":"Answer These Before Running Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/answer-these-before-running-google-ads\/#What_is_the_demographic_of_your_target_market\" >What is the demographic of your target market? *<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/answer-these-before-running-google-ads\/#What_do_you_have_to_offer\" >What do you have to offer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mediabeza.com\/resources\/answer-these-before-running-google-ads\/#What_are_your_clients_looking_for\" >What are your clients looking for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mediabeza.com\/resources\/answer-these-before-running-google-ads\/#What_do_you_hope_to_achieve_with_your_advertising_campaigns\" >What do you hope to achieve with your advertising campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mediabeza.com\/resources\/answer-these-before-running-google-ads\/#What_exactly_do_you_want_your_client_to_do\" >What exactly do you want your client to do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mediabeza.com\/resources\/answer-these-before-running-google-ads\/#Who_are_your_main_competitors\" >Who are your main competitors?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mediabeza.com\/resources\/answer-these-before-running-google-ads\/#What_metrics_will_you_use_to_assess_your_progress\" >What metrics will you use to assess your progress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mediabeza.com\/resources\/answer-these-before-running-google-ads\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<p>Before you begin running Google Ads for your products or services, you\u2019ll need to answer a few questions to ensure that you\u2019re getting the most out of the platform. Even if you\u2019re going to outsource your <a href=\"https:\/\/mediabeza.com\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> management, it\u2019s a good idea to have the answers to these questions. If you\u2019re running Google Ads on your own, knowing the answers to these questions is even more critical to ensuring that you\u2019re not wasting your money on the platform.<\/p>\n<p>Here are the questions you would normally need to respond:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_demographic_of_your_target_market\"><\/span>What is the demographic of your target market? *<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make a list of your consumers\u2019 demographics, such as age, sex, gender, neighborhood market? Is your consumer a company, an individual, or a family? Would they be looking for you on their phone or on a computer? What is their level of understanding of your products or services? What are they looking for right now when they\u2019re looking for you?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_do_you_have_to_offer\"><\/span>What do you have to offer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What are you offering in your ads? Your ad must solve a problem, just like any good marketing campaign. You must also demonstrate why your company is the best in providing the answers to the information they are searching for. Respond to the following questions regarding your campaign: What distinguishes <a href=\"https:\/\/www.mediabeza.com\/resources\/businesses-that-will-benefit-from-google-ads\/\">your company<\/a> from that of your competitors? What are your unique selling propositions? What are you currently offering to entice your customer to click on your ad?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_your_clients_looking_for\"><\/span>What are your clients looking for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads is about the intention of the searcher. Potential customers will see your offer, product, or service just when they are looking for it. Consider from your customer\u2019s perspective. Make a list of what you anticipate they\u2019ll type into Google to find what you\u2019ve got. Keep in mind that individuals are increasingly searching in the same way that they speak. Please make a list of at least ten phrases or keywords that you believe people might use to find you<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-412\" src=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/running-google-ads2.jpg\" alt=\"running google ads2\" width=\"850\" height=\"420\" srcset=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/running-google-ads2.jpg 850w, https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/running-google-ads2-300x148.jpg 300w, https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2021\/07\/running-google-ads2-768x379.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_do_you_hope_to_achieve_with_your_advertising_campaigns\"><\/span>What do you hope to achieve with your advertising campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consider the outcomes you want to achieve with your campaigns. Make a list of your campaign\u2019s goals. Some of the typical marketing goals will include: Increased website traffic, creating more awareness of your business, increased foot traffic to your neighbourhood shop, getting more conversions of online sales,\u00a0 generation of leads for your business, or increasing the number of coupons activations. The better you understand what you want from your paid adverts, the greater results you\u2019ll see. Your targeting, ad copy, and ad groups can all be fine-tuned.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_exactly_do_you_want_your_client_to_do\"><\/span>What exactly do you want your client to do?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Determine what you want your potential buyer to do after seeing your advertisement. This will be determined by your campaign\u2019s commercial objectives, as well as the activities you want your customers to perform after seeing your ad. Some of the typical actions they will do will include: click through to your landing page, fill up a contact form, book a free consultation, call you, make a donation,\u00a0 make an online reservation, like your Facebook Page, Buy a certain product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_are_your_main_competitors\"><\/span>Who are your main competitors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s usually a good idea to be aware of your clients\u2019 options. Examine what your competitors are doing when they are running Google ads campaigns, as well as other ad methods. Do a Google search using the terms or keywords that you have chosen and see how your competitors are advertising. Then make a list of their campaigns\u2019 strengths and shortcomings to see how you might defeat them and gain more clients. Do you provide a higher level of service? Are you a person who places a higher value on something? Are you on Google My Business, if they are?\u00a0 Are there any other keywords you could use? Is it possible to make a clearer Call To Action? Do you have a phone number that you can use to improve your mobile optimization? We can obtain a better knowledge of what your company is competing with by looking at your competitors, and we can take action to improve your advertising.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_metrics_will_you_use_to_assess_your_progress\"><\/span>What metrics will you use to assess your progress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many ways to track and measure your campaign stats when running Google Ads campaign. What we measure will be primarily determined by what you aim to achieve with your marketing. Make a list of the metrics you want us to keep an eye on, such as<\/p>\n<ul>\n<li>number of clicks to your landing page<\/li>\n<li>Number of email leads<\/li>\n<li>Number of sales<\/li>\n<li>Value of sales (ROI)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hopefully, with the above lists of questionnaires, you should be able to be as precise as possible in the objective of running Google Ads campaign. If you would like us to manage the Google Ads for you, you can fill in the contact form below for further discussion with us<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before you begin running Google Ads for your products or services, you\u2019ll need to answer a few questions to ensure that you\u2019re getting the most out of the platform. Even if you\u2019re going to outsource your Google Ads management, it\u2019s a good idea to have the answers to these questions. If you\u2019re running Google Ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=409"}],"version-history":[{"count":5,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/409\/revisions"}],"predecessor-version":[{"id":420,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/409\/revisions\/420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/421"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}