{"id":494,"date":"2021-06-29T16:26:35","date_gmt":"2021-06-29T16:26:35","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=494"},"modified":"2022-07-28T14:00:41","modified_gmt":"2022-07-28T14:00:41","slug":"the-importance-of-ppc-landing-page","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/the-importance-of-ppc-landing-page\/","title":{"rendered":"The importance of ppc landing page"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/the-importance-of-ppc-landing-page\/#When_it_comes_to_Google_Ads_what_is_the_purpose_of_using_PPC_landing_pages\" >When it comes to Google Ads, what is the purpose of using PPC landing pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/the-importance-of-ppc-landing-page\/#AdWords_rewards_those_who_create_PPC_landing_pages_for_their_campaigns\" >AdWords rewards those who create PPC landing pages for their campaigns.<\/a><\/li><\/ul><\/nav><\/div>\n<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_justified et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>The term \u201cPay Per Click landing page or PPC landing page\u201d refers to a web page that is designed to be used in conjunction with a paid campaign such as Google AdWords, Bing Advertisements, Facebook Advertisements, or another similar platform. Essentially, it is a completely separate page where visitors \u201cland\u201d after clicking through on a pay-per-click advertisement on another website.<\/p>\n<p>Visitors should be able to narrow their focus on a single goal on PPC <a href=\"https:\/\/mediabeza.com\/landing-pages\/\" target=\"_blank\" rel=\"noopener\">landing pages<\/a>, which will prevent them from becoming disoriented or overwhelmed and leaving. If your landing page closely matches the search terms entered by your visitor, your campaign will perform more effectively as a result of this.<\/p>\n<p>An effective PPC landing page usually contains only one specific campaign goal or objective, which is referred to as a Call to Action (CTA). Because of their simplicity and relevance, dedicated landing pages are one of the most effective ways to increase conversions from paid traffic while simultaneously lowering the cost-per-click of your PPC campaigns. \u200b<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_it_comes_to_Google_Ads_what_is_the_purpose_of_using_PPC_landing_pages\"><\/span>When it comes to Google Ads, what is the purpose of using PPC landing pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you use paid advertising on Google Ads, Facebook Ads, or Bing Ads, you will have the option of deciding where visitors will be directed after they have arrived. When it comes to converting website visitors into customers, even though you have the option of directing this paid traffic to your website\u2019s homepage (as the majority of people do), this is not always the most effective strategy.<\/p>\n<p>It is common for content on your homepage, or even other site pages, to not always correspond to the objective of your advertisements, and for information or a call to action that is specific to your ad campaign objective to not always appear on your homepage or other site pages.<\/p>\n<p>When it comes to understanding the potential of landing pages and why they work so well with advertisements, understanding the difference between organic search traffic and paid traffic is critical. To put it another way, your website is primarily a tool for attracting organic traffic to your business website. When a search query is entered into Google, the search engine selects and serves up links on your website that it believes are the best match. They appear in the bottom half of the search engine results page (SERP), immediately following the paid traffic websites. Because of this organic traffic, having a fantastic website that has been search engine optimised is extremely important.<\/p>\n<p>It is a lesson that many advertisers learn the hard way, as they discover that paid traffic directed to generic web pages (such as a website homepage, for example) does not\u00a0<a href=\"https:\/\/www.mediabeza.com\/resources\/how-to-increase-landing-page-conversion-rate\/\">convert well<\/a>\u00a0and can result in increased cost per click. Customers who visit the generic page and are unable to find what they are looking for quickly tend to leave the page more quickly, informing Google that the landing page experience was not satisfactory. This creates a problem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AdWords_rewards_those_who_create_PPC_landing_pages_for_their_campaigns\"><\/span>AdWords rewards those who create PPC landing pages for their campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_justified et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>By pairing each PPC advertisement with its own standalone landing page, it is not only possible to present a focused, carefully selected call to action and tailor the experience you present to match the expectations set up in your ad, but it is also possible to do the following when you pair each PPC advertisement with its own standalone landing page.<\/p>\n<ul>\n<li>Increase the quality score of your AdWords campaign by a significant margin.<\/li>\n<li>Reduce your cost-per-click (CPC) spending (CPC).<\/li>\n<li>While decreasing your cost-per-acquisition, you should also be increasing\u00a0<a href=\"https:\/\/www.mediabeza.com\/resources\/how-to-increase-landing-page-conversion-rate\/\">conversions<\/a>\u00a0on the offers you are running through paid search<\/li>\n<\/ul>\n<p>You can track conversions when you direct a customer to a landing page that includes a call to action and a form by incorporating Google AdWords conversion tracking code. With the help of these landing page elements, you can collect valuable information from visitors, report on those goals, increase your quality score, and convert them into paying customers by aligning your ad copy and landing page keywords (download an asset, schedule a demo, contact us, etc.).<\/p>\n<p>In any pay-per-click marketing campaign, landing pages are a critical component of success. Despite the fact that they are time-consuming and difficult, they will be worthwhile in the long run. You will be unable to provide the information that your visitors are looking for if you do not have them. In the future, your pay-per-click (PPC) advertisements should always take the path of least resistance.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_cta title=&#8221;Get A FREE Landing Page &#8221; button_url=&#8221;https:\/\/store.mediabeza.com\/product-category\/website\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Click Here&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;30px&#8221; body_font=&#8221;|600|||||||&#8221; body_font_size=&#8221;18px&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;confetti&#8221; background_pattern_color=&#8221;rgba(255,255,255,0.1)&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;gcid-bcb37cfa-3717-4266-b2a0-22c3a3faa0a7&#8243; button_bg_color=&#8221;gcid-fb200511-fa13-487d-a973-c43448235a79&#8243; button_border_width=&#8221;0px&#8221; link_option_url=&#8221;https:\/\/store.mediabeza.com\/product-category\/website\/&#8221; link_option_url_new_window=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{%22gcid-fb200511-fa13-487d-a973-c43448235a79%22:%91%22button_bg_color%22%93,%22gcid-bcb37cfa-3717-4266-b2a0-22c3a3faa0a7%22:%91%22button_text_color%22%93}&#8221; background_enable_color=&#8221;off&#8221; title_text=&#8221;background&#8221; background_image=&#8221;https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/07\/background.jpg&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Click here to find out more information<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term \u201cPay Per Click landing page or PPC landing page\u201d refers to a web page that is designed to be used in conjunction with a paid campaign such as Google AdWords, Bing Advertisements, Facebook Advertisements, or another similar platform. Essentially, it is a completely separate page where visitors \u201cland\u201d after clicking through on a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_justified et_pb_bg_layout_light\">\r\n<div class=\"et_pb_text_inner\">\r\n\r\nThe term \u201cPay Per Click landing page or PPC landing page\u201d refers to a web page that is designed to be used in conjunction with a paid campaign such as Google AdWords, Bing Advertisements, Facebook Advertisements, or another similar platform. Essentially, it is a completely separate page where visitors \u201cland\u201d after clicking through on a pay-per-click advertisement on another website.\r\n\r\nVisitors should be able to narrow their focus on a single goal on PPC <a href=\"https:\/\/mediabeza.com\/landing-pages\/\">landing pages<\/a>, which will prevent them from becoming disoriented or overwhelmed and leaving. If your landing page closely matches the search terms entered by your visitor, your campaign will perform more effectively as a result of this.\r\n\r\nAn effective PPC landing page usually contains only one specific campaign goal or objective, which is referred to as a Call to Action (CTA). Because of their simplicity and relevance, dedicated landing pages are one of the most effective ways to increase conversions from paid traffic while simultaneously lowering the cost-per-click of your PPC campaigns. \u200b\r\n<h2>When it comes to Google Ads, what is the purpose of using PPC landing pages?<\/h2>\r\nWhen you use paid advertising on Google Ads, Facebook Ads, or Bing Ads, you will have the option of deciding where visitors will be directed after they have arrived. When it comes to converting website visitors into customers, even though you have the option of directing this paid traffic to your website\u2019s homepage (as the majority of people do), this is not always the most effective strategy.\r\n\r\nIt is common for content on your homepage, or even other site pages, to not always correspond to the objective of your advertisements, and for information or a call to action that is specific to your ad campaign objective to not always appear on your homepage or other site pages.\r\n\r\nWhen it comes to understanding the potential of landing pages and why they work so well with advertisements, understanding the difference between organic search traffic and paid traffic is critical. To put it another way, your website is primarily a tool for attracting organic traffic to your business website. When a search query is entered into Google, the search engine selects and serves up links on your website that it believes are the best match. They appear in the bottom half of the search engine results page (SERP), immediately following the paid traffic websites. Because of this organic traffic, having a fantastic website that has been search engine optimised is extremely important.\r\n\r\nIt is a lesson that many advertisers learn the hard way, as they discover that paid traffic directed to generic web pages (such as a website homepage, for example) does not\u00a0<a href=\"https:\/\/www.mediabeza.com\/resources\/how-to-increase-landing-page-conversion-rate\/\">convert well<\/a>\u00a0and can result in increased cost per click. Customers who visit the generic page and are unable to find what they are looking for quickly tend to leave the page more quickly, informing Google that the landing page experience was not satisfactory. This creates a problem.\r\n<h2>AdWords rewards those who create PPC landing pages for their campaigns.<\/h2>\r\n<\/div>\r\n<\/div>\r\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_justified et_pb_bg_layout_light\">\r\n<div class=\"et_pb_text_inner\">\r\n\r\nBy pairing each PPC advertisement with its own standalone landing page, it is not only possible to present a focused, carefully selected call to action and tailor the experience you present to match the expectations set up in your ad, but it is also possible to do the following when you pair each PPC advertisement with its own standalone landing page.\r\n<ul>\r\n \t<li>Increase the quality score of your AdWords campaign by a significant margin.<\/li>\r\n \t<li>Reduce your cost-per-click (CPC) spending (CPC).<\/li>\r\n \t<li>While decreasing your cost-per-acquisition, you should also be increasing\u00a0<a href=\"https:\/\/www.mediabeza.com\/resources\/how-to-increase-landing-page-conversion-rate\/\">conversions<\/a>\u00a0on the offers you are running through paid search<\/li>\r\n<\/ul>\r\nYou can track conversions when you direct a customer to a landing page that includes a call to action and a form by incorporating Google AdWords conversion tracking code. With the help of these landing page elements, you can collect valuable information from visitors, report on those goals, increase your quality score, and convert them into paying customers by aligning your ad copy and landing page keywords (download an asset, schedule a demo, contact us, etc.).\r\n\r\nIn any pay-per-click marketing campaign, landing pages are a critical component of success. Despite the fact that they are time-consuming and difficult, they will be worthwhile in the long run. You will be unable to provide the information that your visitors are looking for if you do not have them. In the future, your pay-per-click (PPC) advertisements should always take the path of least resistance.\r\n\r\n<\/div>\r\n<\/div>","_et_gb_content_width":"","footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design","category-digital-marketing","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=494"}],"version-history":[{"count":6,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/494\/revisions"}],"predecessor-version":[{"id":738,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/494\/revisions\/738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/501"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}