{"id":61,"date":"2020-10-03T14:55:09","date_gmt":"2020-10-03T14:55:09","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=61"},"modified":"2022-03-18T15:23:57","modified_gmt":"2022-03-18T15:23:57","slug":"what-is-google-search-console","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/what-is-google-search-console\/","title":{"rendered":"What is Google Search Console"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/what-is-google-search-console\/#Introduction_to_Google_Search_Console\" >Introduction to Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/what-is-google-search-console\/#Total_Clicks\" >Total Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mediabeza.com\/resources\/what-is-google-search-console\/#TOTAL_IMPRESSION\" >TOTAL IMPRESSION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mediabeza.com\/resources\/what-is-google-search-console\/#AVERAGE_CTR\" >AVERAGE CTR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mediabeza.com\/resources\/what-is-google-search-console\/#AVERAGE_POSITION\" >AVERAGE POSITION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mediabeza.com\/resources\/what-is-google-search-console\/#SMAL_WEBSITE_OWNERS\" >SMAL WEBSITE OWNERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mediabeza.com\/resources\/what-is-google-search-console\/#LARGE_WEBSITE_OWNERS\" >LARGE WEBSITE OWNERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mediabeza.com\/resources\/what-is-google-search-console\/#SEO_PROFESSIONALS\" >SEO PROFESSIONALS<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_justified et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h3><span class=\"ez-toc-section\" id=\"Introduction_to_Google_Search_Console\"><\/span><span style=\"font-family: var(--global-body-font-family);\">Introduction to Google Search Console <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you&#8217;re looking for a way to increase the visibility of your site in Google&#8217;s search results, then it&#8217;s time to get acquainted with Google Search Console. Google Search Console is a free web-based service that provides you with information about how well your site performs in Google&#8217;s search results and helps you identify problems on your site. It also offers tools that can help improve the quality of your content and keep bad links from impacting the performance of your site.<span style=\"font-family: var(--global-body-font-family);\"> The google search console is a free tool provided by Google that helps website owners, SEO practitioners and web developers to understand the performance of their website on Google search. It will show them how they can improve their website\u2019s appearance on Google which will eventually result in more organic traffic coming to their websites.<\/span><\/p>\n<p>Search console is not a must for your website site for it to appear on Google organic search results, but it will help you monitor and optimize how Google indexes your site and show your website to users.<\/p>\n<p>There are some things that you can do in the search console which include learning how google crawls for indexing your site and identifying any errors on your website so that you can fix them.\u00a0 Google will crawl your pages, submit any updated content to the Google index and finally monitor search performance trends by queries, country\u2019s pages, etc.<\/p>\n<p>Below is the performance report that we can see at the search console<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Total_Clicks\"><\/span>Total Clicks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How many times does a user click on your website? This is counted depending on the search results type.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"TOTAL_IMPRESSION\"><\/span>TOTAL IMPRESSION<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How many times does a user see a link to your website?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AVERAGE_CTR\"><\/span>AVERAGE CTR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the percentage of impressions resulting in clicks<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AVERAGE_POSITION\"><\/span>AVERAGE POSITION<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Average position on your site, based on its highest position whenever it appeared in the search.<\/p>\n<p>Here are some of the ways that you can use the search console and what relevant information that you can gather from there :<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SMAL_WEBSITE_OWNERS\"><\/span>SMAL WEBSITE OWNERS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are an owner of a website and you are responsible for maintaining it, you can use the search console to check your website search traffic in the performance report and try to understand which search pages and countries are the origins of most of your traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"LARGE_WEBSITE_OWNERS\"><\/span>LARGE WEBSITE OWNERS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you own a large website and are also responsible for maintaining it, you should use the search console to check all your pages are being indexed by Google with no errors check for in the coverage report. You can use the AMP report to assess your website&#8217;s mobile usability. There is also another website enhancement report that you can see from the search console.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_PROFESSIONALS\"><\/span>SEO PROFESSIONALS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For <a href=\"https:\/\/mediabeza.com\/seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a> professionals well, you can use the search console to analyze technical SEO, content development strategy, or something else you\u2019ll find important insights in the tool.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-64 size-full\" src=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2020\/10\/google-search-console-1.jpg\" alt=\"more google search console\" width=\"850\" height=\"425\" srcset=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2020\/10\/google-search-console-1.jpg 850w, https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2020\/10\/google-search-console-1-300x150.jpg 300w, https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2020\/10\/google-search-console-1-768x384.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<div class=\"et_pb_module et_pb_image et_pb_image_1\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to Google Search Console If you&#8217;re looking for a way to increase the visibility of your site in Google&#8217;s search results, then it&#8217;s time to get acquainted with Google Search Console. Google Search Console is a free web-based service that provides you with information about how well your site performs in Google&#8217;s search results [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":5,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":68,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/61\/revisions\/68"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/170"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}