{"id":647,"date":"2022-02-23T16:15:02","date_gmt":"2022-02-23T16:15:02","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=647"},"modified":"2022-04-23T17:26:06","modified_gmt":"2022-04-23T17:26:06","slug":"ultimate-video-marketing-strategies-for-small-business","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/ultimate-video-marketing-strategies-for-small-business\/","title":{"rendered":"Ultimate Video Marketing Strategies For Small Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/ultimate-video-marketing-strategies-for-small-business\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/ultimate-video-marketing-strategies-for-small-business\/#Videos_to_build_brand_and_awareness\" >Videos to build brand and awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mediabeza.com\/resources\/ultimate-video-marketing-strategies-for-small-business\/#Use_Videos_To_educate_prospective_clients\" >Use Videos To educate prospective clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mediabeza.com\/resources\/ultimate-video-marketing-strategies-for-small-business\/#Video_marketing_Strategies_for_small_businesses\" >Video marketing Strategies for small businesses.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mediabeza.com\/resources\/ultimate-video-marketing-strategies-for-small-business\/#Types_of_videos_for_small_businesses\" >Types of videos for small businesses.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mediabeza.com\/resources\/ultimate-video-marketing-strategies-for-small-business\/#The_future_of_video_marketing_for_small_businesses\" >The future of video marketing for small businesses.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mediabeza.com\/resources\/ultimate-video-marketing-strategies-for-small-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.17.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><b> Introduction<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<span style=\"font-weight: 400;\">Video marketing is one of the best ways to boost sales, drive awareness and build a community around your product. Video marketing can be an excellent way to market your small business and there are various video marketing strategies that you can use to promote your business. This is true because video marketing provides a unique opportunity for you to tell your story and connect with potential clients in ways that are more personal than other types of marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing you should do when considering video marketing is to ask yourself What&#8217;s my goal? Your answer will determine what type of videos you create, how often they&#8217;re posted, where they&#8217;re posted, and the content. For example, if your goal is lead generation then creating short-form educational videos would work best whereas if your goal is customer acquisition then longer-form stories or testimonials might be more effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to determining what type of videos to post it&#8217;s important that you also figure out how often those posts should go live on social media sites like Facebook and Twitter or on YouTube. The frequency depends on the goals: shorter posts might<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Videos_to_build_brand_and_awareness\"><\/span><b> Videos to build brand and awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the main objectives of video marketing is to enhance awareness and <a href=\"https:\/\/www.mediabeza.com\/resources\/get-more-sales-with-video-marketing\/\">sales<\/a> by sharing your brand message with the public, without creating any delay in your products or sales process. One of the most effective ways to achieve this is with videos that are interactive, engaging and have a wide appeal to the consumer. Studies show that people are more likely to purchase a product if offered by someone they know, who has a personal connection and empathy with them.<\/span><\/p>\n<p>\u00a0<span style=\"font-weight: 400;\">We often hear that video marketing has become an important part of branding because it\u2019s very difficult for brands to compete with their own image and brand name. This is true, but it\u2019s also true that you can do something about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using video, you can create an impression on the consumer of what your company stands for \u2013 its values and ethos \u2013 which gives people something they want to know more about. The point is not only to convey information but also to provide the right information at precisely the right moment when people need it most.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video enables you to tell stories (which are all great marketing tools). You can tell anyone\u2019s story (which takes up time after hours); make anyone look more attractive (which takes time after hours); show events happening in real-time (which takes up time after hours), and show moments from real life (which takes up time after hours).<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/04\/Copy-of-real-estate-agency-website-1.jpg&#8221; alt=&#8221;video marketing strategies&#8221; title_text=&#8221;Copy of real estate agency website (1)&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Videos_To_educate_prospective_clients\"><\/span><b>Use Videos To educate prospective clients<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you are selling a product, you are obviously trying to educate prospective customers and clients about your product. Nothing beats an actual demonstration of how the product works.\u00a0 Plus, without a proper demo and\/or straight-up vids, customers won\u2019t be able to make up their minds about whether they like the product or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to make sure that everyone who sees the video understands exactly what they will get out of it and that they feel good enough about it that they want to re-watch it over and over again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many small business owners are using video marketing to educate their prospective clients. They can use this medium to show potential customers what they do, how the product is made, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a bakery might want to show people how tasty their baked goods are by making a video of them baking in the kitchen with commentary about ingredients and the cooking process. It&#8217;s also possible for them to make videos of themselves decorating cakes or other pastries that showcase their creativity.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_marketing_Strategies_for_small_businesses\"><\/span><b>Video marketing Strategies for small businesses.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video is a great way to capture attention, and it\u2019s particularly valuable in the small business world, where everyone (including you!) has a camera. The key question is how you want to use video in your marketing: as an advertising tool or as a complement to your existing content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is something that can only be answered after you have identified your audience(s) and what they want from you. Video is a powerful medium for meeting those needs, but it can also be used as complementary to other forms of marketing, such as email and other on-site activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several strategies for using video in marketing:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Start by creating a short 1-2 minute video that lets your audience know who you are and what you\u2019re about. Be sure to make it relevant too \u2014 if someone watches it, they will remember it!<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Change the format of your videos regularly \u2014 this keeps viewers engaged and keeps them interested in future videos.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Provide more content with each video \u2014 this will keep people coming back for more!\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Use multiple perspectives \u2014 if someone watches one video, they may not remember everything else that causes them interest, so let them see the other angles on the subject too (and get them even more excited!).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Get involved with some industry experts \u2014 speaking with industry experts will give viewers further perspective on what they\u2019re watching 3 feet away (and add even more value) while letting you focus on being an expert yourself!\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Add text annotations at key points \u2014 adding text annotations around important parts of the video will help people see things from different perspectives; especially useful if working with someone who speaks a different language than you do!\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Add graphics or animations \u2014 creating animated GIFs or moving images can help people remember what was said or shown; also useful when dealing with large groups of people who speak different languages!\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Use voiceover narration \u2014 voiceover narration allows people to hear what was said rather than just reading it; sometimes also called \u201cteaching through the text\u201d because most texts are written from one side of the page to the other (this makes sense when there\u2019s no text on both sides)<\/span><\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/04\/Copy-of-real-estate-agency-website.jpg&#8221; alt=&#8221;Video Marketing Strategies Interview&#8221; title_text=&#8221;Video Marketing Strategies Interview&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_videos_for_small_businesses\"><\/span><b>Types of videos for small businesses.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When we talk about video, it doesn\u2019t mean, \u201cSmile and laugh a lot.\u201d It means specific things.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show a real-life picture of your product or service to capture your customer\u2019s attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay on point with your audience, and keep them engaged and entertained by using natural language and avoiding jargon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the voiceover to set the tone for the video (to show that you care about what you are doing).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The video should tell your story in a way that people can relate to or identify with. It should be compelling, and explain how much value they get from your product\/service, plus how much it costs them (but not too much).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A testimonial video of one or more customers talking about how they love the product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A short video on what makes your company stand apart from other companies doing similar work<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An informational video on basic steps for using your product or service <\/span><\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_future_of_video_marketing_for_small_businesses\"><\/span><b>The future of video marketing for small businesses.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video for small businesses has exploded in popularity over the last couple of years. It is a fact that most businesses now spend significantly more on video than they did five to ten years ago (at least based on data we\u2019ve collected).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For many companies, it appears that they are taking their best videos and making them even better. We think they are doing two things well: 1) they understand that people want to see some kind of visual representation of what they are talking about, so they take great care in selecting a voiceover and background music; 2) they understand that making a great video takes skill and requires expertise, so they invest heavily in training their staff to do it right. These two things go hand in hand with creating engaging content, which will be what leads to engagement<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<span style=\"font-weight: 400;\">Video marketing is one of the most powerful ways to reach your target audience. But it can be difficult to figure out exactly what you should be doing and when.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video is an effective medium for small businesses. It\u2019s a quick, inexpensive way to reach your target audience, and it can do a lot for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video marketing is a powerful tool for small businesses to reach their target audience. From animated videos, infographics and slideshows you can create rich content that will engage your customers on every level. With video marketing, you can tell stories in new ways and build a loyal following of consumers who want to hear more from your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The power of video marketing is in the ability to connect with audiences through storytelling. Video marketing is a new and exciting way to market your small business. Videos are an excellent way to reach out to people who may not have known about you before, which can lead to increased sales for your company. If you&#8217;re looking for the latest in marketing techniques, video marketing should be at the top of your list.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_cta title=&#8221;need a done for you video&#8221; button_url=&#8221;https:\/\/store.mediabeza.com\/product-category\/video-marketing\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Click Here&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;30px&#8221; body_font=&#8221;|600|||||||&#8221; body_font_size=&#8221;18px&#8221; background_color=&#8221;#a03e74&#8243; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;confetti&#8221; background_pattern_color=&#8221;rgba(255,255,255,0.1)&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;gcid-bcb37cfa-3717-4266-b2a0-22c3a3faa0a7&#8243; button_bg_color=&#8221;gcid-fb200511-fa13-487d-a973-c43448235a79&#8243; button_border_width=&#8221;0px&#8221; link_option_url=&#8221;https:\/\/store.mediabeza.com\/product-category\/video-marketing\/&#8221; link_option_url_new_window=&#8221;on&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{%22gcid-fb200511-fa13-487d-a973-c43448235a79%22:%91%22button_bg_color%22%93,%22gcid-bcb37cfa-3717-4266-b2a0-22c3a3faa0a7%22:%91%22button_text_color%22%93}&#8221;]<\/p>\n<p>Click here to check out our Video Marketing packages<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction \u00a0Video marketing is one of the best ways to boost sales, drive awareness and build a community around your product. Video marketing can be an excellent way to market your small business and there are various video marketing strategies that you can use to promote your business. This is true because video marketing provides [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Have you ever visited a website only to discover that it took forever to load because you were staring at a blank screen? What would your reaction be? You could wait if you\u2019re patient enough, but how many of us are patient enough to just wait and wait for the website\u2019s contents to appear?\r\n\r\nWebsite speed is an important consideration when creating a website. Most websites are only concerned with the graphics, images, or beauty of the website and have overlooked the importance of website speed. It\u2019s pointless to have a beautiful and captivating website if people are abandoning it.\r\n<h2>What should be the ideal website speed in 2021?<\/h2>\r\nOne conducted by Google in 2017, found that increasing page load time from one second to three seconds increases the likelihood of a bounce by 32%.\r\n\r\nVisitors are more likely to abandon your website ( or bounce rate ) and visit a competitor\u2019s website if your page loading time is excessively long. As a result, the potential conversion is reduced. As a result of such user behaviour, the bounce rate rises. A higher bounce rate indicates to search engines that your content is uninteresting to users.\r\n\r\nHere a the statistics in the Google report\r\n<ul>\r\n \t<li>Probability of bounce increase by 32 % if website load time is 1s to 3s<\/li>\r\n \t<li>Probability of bounce increase by 90 % if website load time is 1s to 5s<\/li>\r\n \t<li>Probability of bounce increase by 106 % if website load time is 1s to 6s<\/li>\r\n \t<li>Probability of bounce increase by 123 % if website load time is 1s to 10s<\/li>\r\n<\/ul>\r\n<h2>Statistics on Average Page Load Time for Mobile vs. Desktop Devices<\/h2>\r\nBecause the majority of us use mobile devices, providing a quick user experience is becoming increasingly important. Because mobile is becoming a more popular method of accessing the internet, it is critical for businesses to prioritise mobile page speed.\r\n\r\nGoogle investigated 900,000 landing pages from a variety of countries and industries in 2017 to gain a better understanding of the state of mobile performance. They came to the conclusion that the vast majority of mobile websites are far too slow. Despite the fact that over half of all visitors abandon a page that takes more than three seconds to load, they discovered that the average time for a mobile landing page to load is 22 seconds.\r\n\r\nThe following study on user abandonment of mobile web pages\r\n<ul>\r\n \t<li>If it takes 1-5 seconds, 16% of website visitors will leave.<\/li>\r\n \t<li>If it takes 6-10 seconds, 30% of website visitors will leave.<\/li>\r\n \t<li>If it takes 11-15 seconds, 16% of website visitors will leave.<\/li>\r\n \t<li>If it takes 16-20 seconds, 15% of website visitors will leave.<\/li>\r\n \t<li>If it takes more than a few seconds, 20% of website visitors will leave.<\/li>\r\n<\/ul>\r\n\u00a0\r\n\r\n<img class=\"alignnone size-full wp-image-379\" src=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/02\/website-speed-faster.jpg\" alt=\"website speed faster\" width=\"850\" height=\"420\" \/>\r\n<h2>E-commerce websites will suffer as a result of slow website speed.<\/h2>\r\nA slow-loading website reduces not only the number of unique visitors but also the sessions of each visitor on an\u00a0<a href=\"https:\/\/mediabeza.com\/e-commerce-websites-design\/\">e commerce website<\/a>. Because each visitor can have multiple sessions, the total number of unique visitors is usually less than the total number of visits. If fewer visitors return to your e-Commerce store, you will have fewer sessions.\r\n\r\nHere are some statistics about e-commerce websites.\r\n<ul>\r\n \t<li>A\u00a0<a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\" rel=\"noopener\">one-second delay<\/a>\u00a0in page response results in a 7% decrease in conversion. As a result, a one-second delay on an e-commerce website earning $100,000 per day could cost $2.5 million per year.<\/li>\r\n \t<li>Ancestry, who increased their conversions by up to 7% by reducing their loading time by 64%.<\/li>\r\n \t<li>AliExpress reported that cutting the load time of their pages by 36% resulted in a 27% increase in conversion rates for new customers.<\/li>\r\n \t<li>Amazon discovered that every 100ms of delay cost them 1% of their sales. It may not appear to be a big deal, but this minor hiccup could cost Amazon nearly $4 billion by 2020.<\/li>\r\n<\/ul>\r\n<h2>Consumer Behavior will be Affected by Slow Website Speed<\/h2>\r\nThe appearance and speed with which your website loads influence how customers perceive your entire company. Users expect results quickly and are disappointed when they do not receive them, but page speed also has an immediate impact on their professional opinion of your company.\r\n\r\nHow well your company cares for its customers influences user perceptions of your company\u2019s website speed and responsiveness. With more than 40% of visitors who had a bad experience saying they would tell others about it, you should take steps to improve your website\u2019s performance.\r\n<h2>Conclusion<\/h2>\r\nWebsite speed is important, and if you own a business, a slow website will have a negative impact on your company\u2019s credibility. And you will lose sales if you have an e-commerce site. If you are concerned about the speed of your website, please click on the banner below and we will conduct a website speed test on it.","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=647"}],"version-history":[{"count":16,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/647\/revisions"}],"predecessor-version":[{"id":668,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/647\/revisions\/668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/656"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}