{"id":670,"date":"2022-04-09T14:58:58","date_gmt":"2022-04-09T14:58:58","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=670"},"modified":"2022-06-09T16:01:29","modified_gmt":"2022-06-09T16:01:29","slug":"social-media-posts-how-often-your-company-do-it","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/social-media-posts-how-often-your-company-do-it\/","title":{"rendered":"Social Media Posts &#8211; How Often Your Company Do It"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/social-media-posts-how-often-your-company-do-it\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/social-media-posts-how-often-your-company-do-it\/#You_dont_want_to_bombard_your_followers_with_too_many_social_media_posts\" >You don&#8217;t want to bombard your followers with too many social media posts.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mediabeza.com\/resources\/social-media-posts-how-often-your-company-do-it\/#Post_frequently_but_not_too_frequently\" >Post frequently, but not too frequently.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mediabeza.com\/resources\/social-media-posts-how-often-your-company-do-it\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.17.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you can increase engagement with your products via social media, by all means, do so. The greater the number of people who can connect with your company, the more likely they are to do so. The most successful brands are active on social media, and the best companies are constantly trying to reach new audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important thing to remember is to be selective about what your social media posts are (beyond your core product). While there is no single correct answer, it is critical that you do not create a &#8220;newsfeed&#8221; or &#8220;social media team&#8221; that is solely focused on generating traffic and post-mortems. You want to effectively use social media tools in your business as part of your overall marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also set goals for the types of social media posts that will generate the most sales:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> This includes tweets, which can be good or bad depending on how well they are thought out.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Discussion boards \u2013 depending on how much thought is put into them, these can be good or bad.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Real likes and comments (which means retweeting) \u2013 these can be good or bad depending on how much thought goes into them (though retweets are fine if you only have time to make a quick post).<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"You_dont_want_to_bombard_your_followers_with_too_many_social_media_posts\"><\/span><b>You don&#8217;t want to bombard your followers with too many social media posts.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most important things you can do to improve your social media strategy is to avoid overwhelming your followers. Simply posting everything all at once is bad news for any follower, but especially for those who may not have time to read through every post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set a schedule for your social media accounts, limiting your social media posts to one or two per day. This keeps your followers interested and increases engagement with their own posts. The goal here is not to make you feel bad for posting too frequently; it&#8217;s simply an important part of optimising overall engagement and caring for your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media can help your business grow and increase customer loyalty, but it&#8217;s also important to be aware of the potential pitfalls. The terms &#8220;social media&#8221; and &#8220;engagement marketing&#8221; are frequently used interchangeably, but they are not the same. Engagement marketing is the use of social media to engage customers&#8230; and grow your business over time. Social media, on the other hand, is a platform that allows you to share information about your company and its products with the rest of the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is one of the most popular marketing channels, but it can also be one of the least effective. The purpose of social media posts are to create conversation and interaction so that you can get your message out there to the right people. This can be done in a number of ways, such as in a short news post (\u201cA customer service issue has been resolved!\u201d); or a longer engagement post (\u201cWe launched our new product today!\u201d).<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/04\/2.jpg&#8221; alt=&#8221;social media posts1&#8243; title_text=&#8221;social media posts1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Post_frequently_but_not_too_frequently\"><\/span><b>Post frequently, but not too frequently.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The key to using social media to grow your business is not simply posting content. The most common misconception about social marketing is that it implies frequent posting: only when you have something new to share will people pay attention<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main takeaway here is that every single post should have an impact; every single post should be valuable in some way \u2014 but not at any given time of day, week, or month \u2014 so we need a strategy for when we want people to pay attention<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing to consider when deciding how often a business should post on social media is the type of business. A retail store, for example, would need to post more often than a law firm because they have different goals and needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A retailer might want to post at least once per day on Facebook or Instagram in order to show their customers what&#8217;s new or coming soon. They also may want to use other platforms like Pinterest, <a href=\"https:\/\/www.mediabeza.com\/resources\/8-benefits-of-using-linkedin\/\">LinkedIn,<\/a> Twitter and Snapchat as well. On the other hand, it&#8217;s unlikely that a lawyer will be posting every day about new cases being won or updated information about current cases in progress. Instead, they&#8217;ll likely only update their followers with major news such as an acquittal or conviction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you own an e-commerce store and your social media posts are about new products or sales, then it&#8217;s best to post at least once per day. However, if your content is more personal in nature (e.g., inspirational quotes), then posting every other day may suffice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important that businesses consider their audience when deciding how often they should be posting on social media channels such as Twitter or Facebook. If you have a younger target audience who spends time scrolling through feeds all day long, then it might not be necessary for them to see your posts multiple times during the course of one day; but if your customers are older adults who don&#8217;t use social media frequently, then they might need reminders throughout the week.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/04\/3.jpg&#8221; alt=&#8221;social media posts2&#8243; title_text=&#8221;social media posts2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are numerous opinions on how frequently a business should post on social media. Some people believe that posting every day is the best way to keep the account active and demonstrate to customers that the company is always open for business. Others believe that posting once or twice a week is sufficient because it is important to be selective with what is posted in order not to overwhelm followers and lose their interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever method you choose, make certain that your posts are timely and relevant. If you run an online store that sells Halloween costumes, don&#8217;t post about Valentine&#8217;s Day candy! Customers will be confused if you post random things like this, as they will wonder why they received updates from you in October but nothing since.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_cta title=&#8221;need a social media manager&#8221; button_url=&#8221;https:\/\/store.mediabeza.com\/product-category\/social-media\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Click Here&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;30px&#8221; body_font=&#8221;|600|||||||&#8221; body_font_size=&#8221;18px&#8221; background_color=&#8221;#313482&#8243; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;confetti&#8221; background_pattern_color=&#8221;rgba(255,255,255,0.1)&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;gcid-bcb37cfa-3717-4266-b2a0-22c3a3faa0a7&#8243; button_bg_color=&#8221;gcid-fb200511-fa13-487d-a973-c43448235a79&#8243; button_border_width=&#8221;0px&#8221; link_option_url=&#8221;https:\/\/store.mediabeza.com\/product-category\/social-media\/&#8221; link_option_url_new_window=&#8221;on&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{%22gcid-fb200511-fa13-487d-a973-c43448235a79%22:%91%22button_bg_color%22%93,%22gcid-bcb37cfa-3717-4266-b2a0-22c3a3faa0a7%22:%91%22button_text_color%22%93}&#8221;]<\/p>\n<p>Click here to check out our Social Media Management services<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction If you can increase engagement with your products via social media, by all means, do so. The greater the number of people who can connect with your company, the more likely they are to do so. The most successful brands are active on social media, and the best companies are constantly trying to reach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Have you ever visited a website only to discover that it took forever to load because you were staring at a blank screen? What would your reaction be? You could wait if you\u2019re patient enough, but how many of us are patient enough to just wait and wait for the website\u2019s contents to appear?\r\n\r\nWebsite speed is an important consideration when creating a website. Most websites are only concerned with the graphics, images, or beauty of the website and have overlooked the importance of website speed. It\u2019s pointless to have a beautiful and captivating website if people are abandoning it.\r\n<h2>What should be the ideal website speed in 2021?<\/h2>\r\nOne conducted by Google in 2017, found that increasing page load time from one second to three seconds increases the likelihood of a bounce by 32%.\r\n\r\nVisitors are more likely to abandon your website ( or bounce rate ) and visit a competitor\u2019s website if your page loading time is excessively long. As a result, the potential conversion is reduced. As a result of such user behaviour, the bounce rate rises. A higher bounce rate indicates to search engines that your content is uninteresting to users.\r\n\r\nHere a the statistics in the Google report\r\n<ul>\r\n \t<li>Probability of bounce increase by 32 % if website load time is 1s to 3s<\/li>\r\n \t<li>Probability of bounce increase by 90 % if website load time is 1s to 5s<\/li>\r\n \t<li>Probability of bounce increase by 106 % if website load time is 1s to 6s<\/li>\r\n \t<li>Probability of bounce increase by 123 % if website load time is 1s to 10s<\/li>\r\n<\/ul>\r\n<h2>Statistics on Average Page Load Time for Mobile vs. Desktop Devices<\/h2>\r\nBecause the majority of us use mobile devices, providing a quick user experience is becoming increasingly important. Because mobile is becoming a more popular method of accessing the internet, it is critical for businesses to prioritise mobile page speed.\r\n\r\nGoogle investigated 900,000 landing pages from a variety of countries and industries in 2017 to gain a better understanding of the state of mobile performance. They came to the conclusion that the vast majority of mobile websites are far too slow. Despite the fact that over half of all visitors abandon a page that takes more than three seconds to load, they discovered that the average time for a mobile landing page to load is 22 seconds.\r\n\r\nThe following study on user abandonment of mobile web pages\r\n<ul>\r\n \t<li>If it takes 1-5 seconds, 16% of website visitors will leave.<\/li>\r\n \t<li>If it takes 6-10 seconds, 30% of website visitors will leave.<\/li>\r\n \t<li>If it takes 11-15 seconds, 16% of website visitors will leave.<\/li>\r\n \t<li>If it takes 16-20 seconds, 15% of website visitors will leave.<\/li>\r\n \t<li>If it takes more than a few seconds, 20% of website visitors will leave.<\/li>\r\n<\/ul>\r\n\u00a0\r\n\r\n<img class=\"alignnone size-full wp-image-379\" src=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/02\/website-speed-faster.jpg\" alt=\"website speed faster\" width=\"850\" height=\"420\" \/>\r\n<h2>E-commerce websites will suffer as a result of slow website speed.<\/h2>\r\nA slow-loading website reduces not only the number of unique visitors but also the sessions of each visitor on an\u00a0<a href=\"https:\/\/mediabeza.com\/e-commerce-websites-design\/\">e commerce website<\/a>. Because each visitor can have multiple sessions, the total number of unique visitors is usually less than the total number of visits. If fewer visitors return to your e-Commerce store, you will have fewer sessions.\r\n\r\nHere are some statistics about e-commerce websites.\r\n<ul>\r\n \t<li>A\u00a0<a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\" rel=\"noopener\">one-second delay<\/a>\u00a0in page response results in a 7% decrease in conversion. As a result, a one-second delay on an e-commerce website earning $100,000 per day could cost $2.5 million per year.<\/li>\r\n \t<li>Ancestry, who increased their conversions by up to 7% by reducing their loading time by 64%.<\/li>\r\n \t<li>AliExpress reported that cutting the load time of their pages by 36% resulted in a 27% increase in conversion rates for new customers.<\/li>\r\n \t<li>Amazon discovered that every 100ms of delay cost them 1% of their sales. It may not appear to be a big deal, but this minor hiccup could cost Amazon nearly $4 billion by 2020.<\/li>\r\n<\/ul>\r\n<h2>Consumer Behavior will be Affected by Slow Website Speed<\/h2>\r\nThe appearance and speed with which your website loads influence how customers perceive your entire company. Users expect results quickly and are disappointed when they do not receive them, but page speed also has an immediate impact on their professional opinion of your company.\r\n\r\nHow well your company cares for its customers influences user perceptions of your company\u2019s website speed and responsiveness. With more than 40% of visitors who had a bad experience saying they would tell others about it, you should take steps to improve your website\u2019s performance.\r\n<h2>Conclusion<\/h2>\r\nWebsite speed is important, and if you own a business, a slow website will have a negative impact on your company\u2019s credibility. And you will lose sales if you have an e-commerce site. If you are concerned about the speed of your website, please click on the banner below and we will conduct a website speed test on it.","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=670"}],"version-history":[{"count":14,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/670\/revisions"}],"predecessor-version":[{"id":695,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/670\/revisions\/695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}