{"id":81,"date":"2020-10-18T16:39:07","date_gmt":"2020-10-18T16:39:07","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=81"},"modified":"2022-03-19T13:52:45","modified_gmt":"2022-03-19T13:52:45","slug":"jang-salai-video-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/jang-salai-video-marketing-campaign\/","title":{"rendered":"Jang Salai Video Marketing Campaign"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/jang-salai-video-marketing-campaign\/#Background_of_Video_Marketing_campaign\" >Background of Video Marketing campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/jang-salai-video-marketing-campaign\/#Scope_of_Service\" >Scope of Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mediabeza.com\/resources\/jang-salai-video-marketing-campaign\/#Social_Advertising_Objectives\" >Social Advertising Objectives<\/a><\/li><\/ul><\/nav><\/div>\n<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.15&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.15&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Background_of_Video_Marketing_campaign\"><\/span>Background of Video Marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jang Salai House is a restaurant in Kuala Lumpur catering specifically to Minang and Padang dishes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scope_of_Service\"><\/span>Scope of Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jang Salai has engaged Mediabeza PLT to manage its Facebook and Instagram social accounts. The management of the services included<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>daily posting on the above social media accounts<\/li>\n<li>Creations of image content for the social media posts<\/li>\n<li>Undertake photoshoot for images to be used for the social media postings<\/li>\n<li>Creation of<a href=\"https:\/\/mediabeza.com\/video-production-service\/\" target=\"_blank\" rel=\"noopener\"> promotional videos<\/a> for the restaurant<\/li>\n<li>Setting up and monitoring of Facebook \/ Instagram advertisement<\/li>\n<li>Advisory for Social Media Management<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Social_Advertising_Objectives\"><\/span>Social Advertising Objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Increase Brand exposure<\/li>\n<li>Increase engagement, likes, shares from social media posts<\/li>\n<li>Increase views from videos created<\/li>\n<li>Generate sales from the social media posts<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Campaign Results<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>A video marketing campaign was launched on 2 Sept 2020<\/li>\n<li>The objective of this video campaign is to garner views and to generate sales for the restaurant.<\/li>\n<li>Sales are being generated by providing a Whatsapp contact button with the video.<\/li>\n<li>As of 10 Jan 2021 , the number of views generated can be seen on the image below.<\/li>\n<li>The video has accumulated a total of more than 365,800 views. The cost per view is RM 0.03<\/li>\n<li>The video has generated more than 865,000 impression ( passes through someone\u2019s timeline )<\/li>\n<li>A Total of 107,000 through plays ( at least 15 seconds views )<\/li>\n<li>Generated 607 clicks to Whatsapp<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-87 size-full\" src=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/01\/Jang-salai-video-marketing-results.jpg\" alt=\"video marketing jang salai\" width=\"756\" height=\"699\" srcset=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/01\/Jang-salai-video-marketing-results.jpg 756w, https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/01\/Jang-salai-video-marketing-results-300x277.jpg 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;[\/et_pb_text][et_pb_cta title=&#8221;need video ads &#8221; button_url=&#8221;https:\/\/store.mediabeza.com\/product-category\/video-marketing\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Click Here&#8221; _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;30px&#8221; body_font=&#8221;|600|||||||&#8221; body_font_size=&#8221;18px&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;confetti&#8221; background_pattern_color=&#8221;rgba(255,255,255,0.1)&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;gcid-bcb37cfa-3717-4266-b2a0-22c3a3faa0a7&#8243; button_bg_color=&#8221;gcid-fb200511-fa13-487d-a973-c43448235a79&#8243; button_border_width=&#8221;0px&#8221; link_option_url=&#8221;https:\/\/store.mediabeza.com\/product-category\/video-marketing\/&#8221; link_option_url_new_window=&#8221;on&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{%22gcid-fb200511-fa13-487d-a973-c43448235a79%22:%91%22button_bg_color%22%93,%22gcid-bcb37cfa-3717-4266-b2a0-22c3a3faa0a7%22:%91%22button_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;]Click here to for various Video Marketing packages [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background of Video Marketing campaign Jang Salai House is a restaurant in Kuala Lumpur catering specifically to Minang and Padang dishes. Scope of Service Jang Salai has engaged Mediabeza PLT to manage its Facebook and Instagram social accounts. The management of the services included daily posting on the above social media accounts Creations of image [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Background of Video Marketing campaign<\/h3>\r\nJang Salai House is a restaurant in Kuala Lumpur catering specifically to Minang and Padang dishes.\r\n<h3>Scope of Service<\/h3>\r\nJang Salai has engaged Mediabeza PLT to manage its Facebook and Instagram social accounts. The management of the services included\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>daily posting on the above social media accounts<\/li>\r\n \t<li>Creations of image content for the social media posts<\/li>\r\n \t<li>Undertake photoshoot for images to be used for the social media postings<\/li>\r\n \t<li>Creation of<a href=\"https:\/\/mediabeza.com\/video-production-service\/\"> promotional videos<\/a> for the restaurant<\/li>\r\n \t<li>Setting up and monitoring of Facebook \/ Instagram advertisement<\/li>\r\n \t<li>Advisory for Social Media Management<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3>Social Advertising Objectives<\/h3>\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Increase Brand exposure<\/li>\r\n \t<li>Increase engagement, likes, shares from social media posts<\/li>\r\n \t<li>Increase views from videos created<\/li>\r\n \t<li>Generate sales from the social media posts<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nCampaign Results\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>A video marketing campaign was launched on 2 Sept 2020<\/li>\r\n \t<li>The objective of this video campaign is to garner views and to generate sales for the restaurant.<\/li>\r\n \t<li>Sales are being generated by providing a Whatsapp contact button with the video.<\/li>\r\n \t<li>As of 10 Jan 2021 , the number of views generated can be seen on the image below.<\/li>\r\n \t<li>The video has accumulated a total of more than 365,800 views. The cost per view is RM 0.03<\/li>\r\n \t<li>The video has generated more than 865,000 impression ( passes through someone\u2019s timeline )<\/li>\r\n \t<li>A Total of 107,000 through plays ( at least 15 seconds views )<\/li>\r\n \t<li>Generated 607 clicks to Whatsapp<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<img class=\"alignnone wp-image-87 size-full\" src=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/01\/Jang-salai-video-marketing-results.jpg\" alt=\"video marketing jang salai\" width=\"756\" height=\"699\" \/>\r\n\r\n&nbsp;\r\n\r\n&nbsp;","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-81","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":5,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"predecessor-version":[{"id":550,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/81\/revisions\/550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/171"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}