{"id":814,"date":"2022-08-24T08:13:29","date_gmt":"2022-08-24T08:13:29","guid":{"rendered":"https:\/\/www.mediabeza.com\/resources\/?p=814"},"modified":"2023-01-09T08:43:31","modified_gmt":"2023-01-09T08:43:31","slug":"effective-contractor-marketing-5-proven-tactics-for-success-online","status":"publish","type":"post","link":"https:\/\/www.mediabeza.com\/resources\/effective-contractor-marketing-5-proven-tactics-for-success-online\/","title":{"rendered":"Effective Contractor Marketing: 5 Proven Tactics for Success Online"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mediabeza.com\/resources\/effective-contractor-marketing-5-proven-tactics-for-success-online\/#Strategy_1_For_Contractor_Marketing_Create_a_professional_website\" >Strategy #1 For Contractor Marketing: Create a professional website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mediabeza.com\/resources\/effective-contractor-marketing-5-proven-tactics-for-success-online\/#Strategy_2_For_Contractor_Marketing_Use_social_media_to_your_advantage\" >Strategy #2 For Contractor Marketing: Use social media to your advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mediabeza.com\/resources\/effective-contractor-marketing-5-proven-tactics-for-success-online\/#Strategy_3_For_Contractor_Marketing_Leverage_online_review_sites\" >Strategy #3 For Contractor Marketing: Leverage online review sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mediabeza.com\/resources\/effective-contractor-marketing-5-proven-tactics-for-success-online\/#Strategy_4_For_Contractor_Marketing_Utilize_email_marketing\" >Strategy #4 For Contractor Marketing: Utilize email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mediabeza.com\/resources\/effective-contractor-marketing-5-proven-tactics-for-success-online\/#Strategy_5_For_Contractor_Marketing_Advertise_online\" >Strategy #5 For Contractor Marketing: Advertise online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mediabeza.com\/resources\/effective-contractor-marketing-5-proven-tactics-for-success-online\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.19.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|20px||20px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;47d5fbf8-1901-4110-bec4-2f43d3e0d23f&#8221; header_2_font_size=&#8221;30px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">As a contractor, you know how important it is to have a steady stream of new business to keep your company thriving. In today&#8217;s digital age, one of the most effective ways to reach potential customers is through online marketing. By implementing proven contractor marketing strategies, you can effectively promote your contracting services and reach a wider audience than ever before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we&#8217;ll discuss 5 proven contractor marketing strategies for marketing your contracting business online. By following these tips, you&#8217;ll be well on your way to increasing your online visibility and attracting new clients.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategy_1_For_Contractor_Marketing_Create_a_professional_website\"><\/span><span style=\"font-weight: 400;\">Strategy #1 For Contractor Marketing: Create a professional website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having a professional website is crucial for any business, and contractors are no exception. Your website is often the first point of contact for potential customers, and it&#8217;s important that it makes a good impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create an effective website, it&#8217;s important to focus on both design and content. Your website should be visually appealing, with a clean and modern design. It should also be easy to navigate, with clear headings and a straightforward layout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of content, it&#8217;s important to provide information about your services and experience. Include a detailed list of the services you offer, as well as examples of your work and any relevant certifications or accreditations. You should also include a brief overview of your company and its values, as well as contact information and a way for potential customers to get in touch.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategy_2_For_Contractor_Marketing_Use_social_media_to_your_advantage\"><\/span><span style=\"font-weight: 400;\">Strategy #2 For Contractor Marketing: Use social media to your advantage<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media platforms are a great way to connect with potential customers and promote your contracting services. By establishing a presence on platforms like Facebook, Instagram, and LinkedIn, you can share updates about your company and showcase your work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make the most of social media, it&#8217;s important to create and share high-quality content. This can include photos of your completed projects, behind-the-scenes looks at your work process, and updates about your company. You should also engage with your followers by responding to comments and messages, and asking for reviews and recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to posting content on your own social media accounts, you can also use paid advertising to reach a wider audience. Facebook and Instagram both offer targeting options that allow you to reach users based on demographics, interests, and location. This can be a cost-effective way to promote your contracting services to a highly relevant audience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategy_3_For_Contractor_Marketing_Leverage_online_review_sites\"><\/span><span style=\"font-weight: 400;\">Strategy #3 For Contractor Marketing: Leverage online review sites<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Online review sites like Yelp and Google My Business have become an important part of the consumer decision-making process. Customers are increasingly turning to these sites to read reviews and ratings before deciding on a business to work with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a contractor, it&#8217;s important to manage your online reviews and ratings carefully. Encourage satisfied customers to leave reviews, and be sure to respond to any negative reviews in a timely and professional manner. By demonstrating that you value customer feedback and are willing to address any issues that may arise, you can build trust and credibility with potential clients.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/08\/2.jpg&#8221; alt=&#8221;contractor marketing on the internet&#8221; title_text=&#8221;2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;30px&#8221; custom_padding=&#8221;||100px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategy_4_For_Contractor_Marketing_Utilize_email_marketing\"><\/span><span style=\"font-weight: 400;\">Strategy #4 For Contractor Marketing: Utilize email marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing is a cost-effective and efficient way to reach potential customers and promote your contracting services. By collecting email addresses from clients and leads, you can send targeted campaigns to promote your services, share updates about your company, and provide valuable information and resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create an effective email marketing campaign, it&#8217;s important to segment your email list and tailor your messages to different groups of recipients. You should also use compelling subject lines and design eye-catching emails that encourage readers to take action.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategy_5_For_Contractor_Marketing_Advertise_online\"><\/span><span style=\"font-weight: 400;\">Strategy #5 For Contractor Marketing: Advertise online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Online advertising is another way to reach potential customers and promote your contracting services. There are a number of options available, including search engine advertising and display advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With search engine advertising, you can create ads that appear at the top of search results when users search for specific keywords. This can be an effective way to reach people who are actively looking for contracting services in your area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Display advertising involves placing banner ads on websites that are relevant to your business. This can be a good way to reach a wider audience and increase brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make the most of online advertising, it&#8217;s important to carefully target your ads to reach the right audience. This can include targeting by location, demographics, and interests. You should also track the performance of your ads and make adjustments as needed to ensure that you&#8217;re getting the best possible return on investment.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By following these 5 proven strategies for marketing your contracting business online, you can effectively promote your services and reach a wider audience. A professional website, an active social media presence, positive online reviews, targeted email campaigns, and targeted online advertising can all play a role in attracting new customers and growing your business. Don&#8217;t hesitate to try out these strategies and see the results for yourself!<\/span><\/p>\n<p>[\/et_pb_text][et_pb_cta title=&#8221;need a website&#8221; button_url=&#8221;https:\/\/store.mediabeza.com\/product-category\/website\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Click Here&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;30px&#8221; body_font=&#8221;|600|||||||&#8221; body_font_size=&#8221;18px&#8221; background_color=&#8221;#423a94&#8243; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;confetti&#8221; background_pattern_color=&#8221;rgba(255,255,255,0.1)&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;gcid-bcb37cfa-3717-4266-b2a0-22c3a3faa0a7&#8243; button_bg_color=&#8221;gcid-fb200511-fa13-487d-a973-c43448235a79&#8243; button_border_width=&#8221;0px&#8221; link_option_url=&#8221;https:\/\/store.mediabeza.com\/product-category\/website\/&#8221; link_option_url_new_window=&#8221;on&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{%22gcid-fb200511-fa13-487d-a973-c43448235a79%22:%91%22button_bg_color%22%93,%22gcid-bcb37cfa-3717-4266-b2a0-22c3a3faa0a7%22:%91%22button_text_color%22%93}&#8221;]<\/p>\n<p>Click here for various Web Design packages we are offering<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a contractor, you know how important it is to have a steady stream of new business to keep your company thriving. In today&#8217;s digital age, one of the most effective ways to reach potential customers is through online marketing. By implementing proven contractor marketing strategies, you can effectively promote your contracting services and reach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Have you ever visited a website only to discover that it took forever to load because you were staring at a blank screen? What would your reaction be? You could wait if you\u2019re patient enough, but how many of us are patient enough to just wait and wait for the website\u2019s contents to appear?\r\n\r\nWebsite speed is an important consideration when creating a website. Most websites are only concerned with the graphics, images, or beauty of the website and have overlooked the importance of website speed. It\u2019s pointless to have a beautiful and captivating website if people are abandoning it.\r\n<h2>What should be the ideal website speed in 2021?<\/h2>\r\nOne conducted by Google in 2017, found that increasing page load time from one second to three seconds increases the likelihood of a bounce by 32%.\r\n\r\nVisitors are more likely to abandon your website ( or bounce rate ) and visit a competitor\u2019s website if your page loading time is excessively long. As a result, the potential conversion is reduced. As a result of such user behaviour, the bounce rate rises. A higher bounce rate indicates to search engines that your content is uninteresting to users.\r\n\r\nHere a the statistics in the Google report\r\n<ul>\r\n \t<li>Probability of bounce increase by 32 % if website load time is 1s to 3s<\/li>\r\n \t<li>Probability of bounce increase by 90 % if website load time is 1s to 5s<\/li>\r\n \t<li>Probability of bounce increase by 106 % if website load time is 1s to 6s<\/li>\r\n \t<li>Probability of bounce increase by 123 % if website load time is 1s to 10s<\/li>\r\n<\/ul>\r\n<h2>Statistics on Average Page Load Time for Mobile vs. Desktop Devices<\/h2>\r\nBecause the majority of us use mobile devices, providing a quick user experience is becoming increasingly important. Because mobile is becoming a more popular method of accessing the internet, it is critical for businesses to prioritise mobile page speed.\r\n\r\nGoogle investigated 900,000 landing pages from a variety of countries and industries in 2017 to gain a better understanding of the state of mobile performance. They came to the conclusion that the vast majority of mobile websites are far too slow. Despite the fact that over half of all visitors abandon a page that takes more than three seconds to load, they discovered that the average time for a mobile landing page to load is 22 seconds.\r\n\r\nThe following study on user abandonment of mobile web pages\r\n<ul>\r\n \t<li>If it takes 1-5 seconds, 16% of website visitors will leave.<\/li>\r\n \t<li>If it takes 6-10 seconds, 30% of website visitors will leave.<\/li>\r\n \t<li>If it takes 11-15 seconds, 16% of website visitors will leave.<\/li>\r\n \t<li>If it takes 16-20 seconds, 15% of website visitors will leave.<\/li>\r\n \t<li>If it takes more than a few seconds, 20% of website visitors will leave.<\/li>\r\n<\/ul>\r\n\u00a0\r\n\r\n<img class=\"alignnone size-full wp-image-379\" src=\"https:\/\/www.mediabeza.com\/resources\/wp-content\/uploads\/2022\/02\/website-speed-faster.jpg\" alt=\"website speed faster\" width=\"850\" height=\"420\" \/>\r\n<h2>E-commerce websites will suffer as a result of slow website speed.<\/h2>\r\nA slow-loading website reduces not only the number of unique visitors but also the sessions of each visitor on an\u00a0<a href=\"https:\/\/mediabeza.com\/e-commerce-websites-design\/\">e commerce website<\/a>. Because each visitor can have multiple sessions, the total number of unique visitors is usually less than the total number of visits. If fewer visitors return to your e-Commerce store, you will have fewer sessions.\r\n\r\nHere are some statistics about e-commerce websites.\r\n<ul>\r\n \t<li>A\u00a0<a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\" rel=\"noopener\">one-second delay<\/a>\u00a0in page response results in a 7% decrease in conversion. As a result, a one-second delay on an e-commerce website earning $100,000 per day could cost $2.5 million per year.<\/li>\r\n \t<li>Ancestry, who increased their conversions by up to 7% by reducing their loading time by 64%.<\/li>\r\n \t<li>AliExpress reported that cutting the load time of their pages by 36% resulted in a 27% increase in conversion rates for new customers.<\/li>\r\n \t<li>Amazon discovered that every 100ms of delay cost them 1% of their sales. It may not appear to be a big deal, but this minor hiccup could cost Amazon nearly $4 billion by 2020.<\/li>\r\n<\/ul>\r\n<h2>Consumer Behavior will be Affected by Slow Website Speed<\/h2>\r\nThe appearance and speed with which your website loads influence how customers perceive your entire company. Users expect results quickly and are disappointed when they do not receive them, but page speed also has an immediate impact on their professional opinion of your company.\r\n\r\nHow well your company cares for its customers influences user perceptions of your company\u2019s website speed and responsiveness. With more than 40% of visitors who had a bad experience saying they would tell others about it, you should take steps to improve your website\u2019s performance.\r\n<h2>Conclusion<\/h2>\r\nWebsite speed is important, and if you own a business, a slow website will have a negative impact on your company\u2019s credibility. And you will lose sales if you have an e-commerce site. If you are concerned about the speed of your website, please click on the banner below and we will conduct a website speed test on it.","_et_gb_content_width":"","footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-website-design","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/comments?post=814"}],"version-history":[{"count":7,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/814\/revisions"}],"predecessor-version":[{"id":827,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/posts\/814\/revisions\/827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media\/824"}],"wp:attachment":[{"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/media?parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/categories?post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabeza.com\/resources\/wp-json\/wp\/v2\/tags?post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}