A non-responsive website page is one that reads well on desktop browsers but has extremely small, unreadable text on smartphones. This is frequently the result of having too many columns or graphics that are too large to fit within a smartphone’s limited viewport display width. Web developers are not need to focus on specific display sizes when using responsive web design; rather, their responsive website code is designed to adjust automatically to a range of display sizes.
Mobile Device Use Is Growing
At the moment, it is estimated that 29 million Malaysian population user of a smartphone and expected to increase by 1.75 million by 2025. The share of web traffic routed to Malaysians’ mobile phones exceeded laptops and desktop PCs for the first time in 2020. Web pages served to web browsers on mobile phones between September 2020 and September 2021 reached almost 55% of the total and 43 % for laptop and desktop PCs. Indeed, there are more mobile gadgets on the planet than there are humans. And as mobile usage continues to expand, each month, an increasing number of prospects and consumers will access your website via a mobile device. If customers have a negative experience viewing and interacting with your site, they are more likely to have a negative opinion of your brand and are also more inclined to visit a competitor’s site.
Shopping on Mobile Devices Is Increasing Consistently
Shopping apps on mobile phones and tablets are used by 88% of Malaysian adults aged between 16 and 64 every month. Malaysia boasts 16.53 million online shoppers (50 percent of the population) and 62 percent of mobile users use their devices to shop online. Online shopping is more convenient than jumping in the vehicle and travelling to the store, and it’s even more convenient if you can do it while sitting in your favourite chair and watching television. Additionally, 70% of buyers now use their mobile phones when shopping during the holidays. If your products and services are not easily viewable from a mobile device, you are passing up an opportunity.
Social Media Contributes to an Increase in Mobile Visitors
Malaysians embrace social media, with 81% of internet users (26 million) having an account on a social media platform (We Are Social x Hootsuite, 2020). Total number of social users accessing via mobile is 21.78 million out of 22 million users (We Are Social x Hootsuite, 2020). This means that sharing links to your website from social media platforms such as Facebook, YouTube, Twitter, or Google Plus will result in increased traffic and viewing of your website from mobile devices. Therefore, if you have a social marketing strategy and wish to utilise content sharing on social media, you must have a mobile responsive website.
Increased Traffic From Mobile Users
Previously, firms would construct two distinct versions of a single website. One is for desktop users, while the other is exclusively for mobile users.
Many continue to do so now. However, with the growing popularity of mobile devices, having two distinct versions of a website is a time-consuming and high-maintenance approach.
Nowadays, it is possible to have a single responsive website that is compatible with all devices.
This ensures that you retain the attention of your mobile viewers. Additionally, they may remember to visit your website in the future when they are in need of the services you offer.
Responsive Website Saves Cost On Website Maintenance
Another advantage of a responsive website is that it requires less upkeep than operating two distinct versions of the same website.
However, it is initially quite costly. However, the cost savings associated with running two distinct websites pile up.
Additionally, it requires less time to set up. Additionally, managing a single responsive website is easier than maintaining two distinct versions of the same site.
It frees up time for you to focus on other critical aspects of your organisation. Additionally, you might offer customised location-based incentives to attract visitors to your website.
If you’re looking for a place to start, you can obtain visually appealing website design offers that are compatible with all devices.
Provides a Continuum of User Experience
This is by far the most significant advantage of having a responsive website. Unresponsive websites typically distort how your website appears on mobile and tablet devices.
While desktop users may have no difficulty reading your website, this is not the case for mobile users.
The text is disorganised, the photos are misaligned, and consumers are forced to scroll through infinite pages in quest of the information they require. This complicates users’ ability to navigate your site smoothly and seamlessly.
Therefore, do you believe that a user will return to your website following such an experience? I don”t think so.
To avoid situations such as this, it would be prudent to assess the quality of your website’s design. The long-term benefits will far outweigh the initial investment.
Easily Adjusts To Any Screen Size
Another advantage of having a superb flexible website that is compatible with all devices is that it adapts to any screen size.
With this design, you’re already miles ahead of the competition. Additionally, it positions your website to effortlessly accommodate emerging devices used by people to access the internet, such as smartwatches, IoT devices, and so on. Your website may adapt automatically to each screen size. Finally…
A Responsive Website Increases the Effectiveness of Your SEO Efforts
Responsive websites have a greater chance of appearing highly in search engine results pages (SERPs).
Your dwell time may rise as a result of the ‘user-focused’ experience and high-quality content. As a result, users will remain loyal in the long run.
Google strongly encourages the use of a responsive website design pattern. Additionally, it improves user experience and your SEO efforts across all platforms.
In conclusion, having a responsive website may help you save money and effort on maintenance while also increasing your conversion and retention rates
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