9 Important Pages For a Small Business Website

INTRODUCTION to small business website pages

The content on a small business website is critical to the success of the company. This content needs to be created with care, and carefully adapted to achieve the desired results. It should not just be about promotional material; it should also be about providing information that visitors need for their own business purposes.

The ideal contents for your small business website should feature a mix of promotional and informational pages. Every page can have different goals, so choose your pages wisely to maximise their impact and benefit.

The most important pages that are needed for a website are the home page, the About page and the Terms of Use page. However there are a few other pages that are also important for a small business website. In this blogpost we will be discussing some of the important pages a small business website should have. 

Homepage:

This is where people start their journey into your business. It needs to be easy to use and very descriptive in terms of what your product/service will do and how it will help solve a problem people have. The home page needs to persuade users not just by its value proposition, but also by its usefulness—it needs to convince them how much they can gain from this website. It needs to help users get an idea of what your business will do and how it will improve their lives.

About Page:

This should explain who you are and why you exist—and once again use this information in terms of what your product does for people, rather than for itself (usually!). However, don’t go overboard: if people find out too much about you on this page they’ll probably lose interest in using your site—so try not to get too specific here (but also don’t go too broad here either; if someone searches for “what is xyz” they probably won’t find out).

Services Pages

A Services Page is a page on your small business website where you can list all of the different types of services that you offer. This could include anything from products and/or services, to professional areas in which you specialise, or any other type of service you provide.

In outlining your services, begin the page with a summary of them. If your services are extensive and their descriptions are lengthy, consider segmenting them and including a link to a dedicated service page where readers can learn more about each service.

In summary, bullet points describing each service with brief explanations, links to additional information about specialised services, the benefits of using your services, and how they differ from the services offered by your competition can also be included.

Frequently Asked Question (FAQ) Page

The FAQ page is your opportunity to address the most frequently asked questions. The frequently asked questions (FAQ) page will inform everyone of all they need to know – all in one place. This will save everyone time from having to respond to the questions individually. Provide appropriate answers to each of them. Your responses should be action-oriented and should urge a prospective customer to take a step up and purchase what you’re selling.

This page should contain the most frequently asked questions. Additionally, these inquiries should relieve any concerns a customer may have, allowing them to feel confident in making a buy from you.

Testimonials or Reviews Page

The testimonials page is a great place to show off the work you do for your clients. It can also be a great way to get new clients by showing what they could expect from working with you. A testimonials page is a place where you can put the words of your satisfied customers and clients. It’s like word-of-mouth advertising on steroids!

You get to know what people think about your company, which helps you promote it better. You also get feedback from them on how they feel about your products or services, and this will help you improve them in the future. A testimonials page is a powerful tool for any business owner looking to grow their customer base.

The testimonials page should include at least five reviews, but there’s no limit on how many more you want to add! You’ll want to make sure that these reviews are legitimate and not just from friends or family.

Contact Us Page

The contact us page is the most important page on any website especially on a small business website. It’s where your visitors go when they need to get in touch with you and it’s usually the first place they look for contact information.

They want to know how quickly you respond, what hours you’re open, if there are any office locations nearby, they want all of this information before they decide whether or not they’ll actually reach out to you. So don’t make them search through pages of options; give them exactly what they’re looking for with a customised contact form that includes everything from customer service hours and directions to social media links so customers can find you online too!

Page Not Found (404) Page

A 404 page is a webpage that appears when the web browser requests a URL and it can’t find the requested result. The most common reason for this to happen is because you typed in an incorrect URL or clicked on a broken link. 

Typically, a 404 page would inform visitors clearly that the page they’re searching for cannot be accessed. Your 404 page should have a link to your homepage and, if desired, a search form.

Terms of Use

This is where users will enter information on your terms and conditions. Users should be able to trust that all their personal details are kept safe and confidential by reading through them at least once before entering any sensitive information into this part of the website. If there are any issues with personal data being shared with third parties then this should make sure users have confidence that all their personal data stay private when using the site (this is especially important if you allow some kind of third party API access).

Privacy Policy

A privacy policy page is a page that explains what information you as the website owner collect and how it will be used. This can include personal data such as your name, email address, phone number, gender or other information you might provide to us on our site.

We use this information primarily to help us improve our service and customise the content we offer you. Sometimes we need to share certain types of personal data with third parties when there’s a good reason for doing so: if there’s an emergency involving one of our users; or if law enforcement asks us for it; 

Conclusion

If you’re a small business and you intend to build a website, you should do it right. However, you must ensure that your small business website does not become a one-trick pony. It should be more than just a place to store and organise your belongings. Your small business website should be able to introduce the people who will be using your services or products, as well as assist them in getting started.

Here are some suggestions for making your page more useful:

• Use social media channels such as Twitter, Facebook, and Instagram to generate interest in your company (because they are exciting)
• Use tools like Google Analytics to track visitors and learn where they came from, how long they spent on your site, and which pages they visited, making it easy for you to use this information.
• Make sure that visitors who arrive via search engines or other search engines have a place to go — this should include links to other pages (and even other websites) that may be of interest to them!