Before you begin running Google Ads for your products or services, you’ll need to answer a few questions to ensure that you’re getting the most out of the platform. Even if you’re going to outsource your Google Ads management, it’s a good idea to have the answers to these questions. If you’re running Google Ads on your own, knowing the answers to these questions is even more critical to ensuring that you’re not wasting your money on the platform.
Here are the questions you would normally need to respond:
What is the demographic of your target market? *
Make a list of your consumers’ demographics, such as age, sex, gender, neighborhood market? Is your consumer a company, an individual, or a family? Would they be looking for you on their phone or on a computer? What is their level of understanding of your products or services? What are they looking for right now when they’re looking for you?
What do you have to offer?
What are you offering in your ads? Your ad must solve a problem, just like any good marketing campaign. You must also demonstrate why your company is the best in providing the answers to the information they are searching for. Respond to the following questions regarding your campaign: What distinguishes your company from that of your competitors? What are your unique selling propositions? What are you currently offering to entice your customer to click on your ad?
What are your clients looking for?
Google Ads is about the intention of the searcher. Potential customers will see your offer, product, or service just when they are looking for it. Consider from your customer’s perspective. Make a list of what you anticipate they’ll type into Google to find what you’ve got. Keep in mind that individuals are increasingly searching in the same way that they speak. Please make a list of at least ten phrases or keywords that you believe people might use to find you
What do you hope to achieve with your advertising campaigns?
Consider the outcomes you want to achieve with your campaigns. Make a list of your campaign’s goals. Some of the typical marketing goals will include: Increased website traffic, creating more awareness of your business, increased foot traffic to your neighbourhood shop, getting more conversions of online sales, generation of leads for your business, or increasing the number of coupons activations. The better you understand what you want from your paid adverts, the greater results you’ll see. Your targeting, ad copy, and ad groups can all be fine-tuned.
What exactly do you want your client to do?
Determine what you want your potential buyer to do after seeing your advertisement. This will be determined by your campaign’s commercial objectives, as well as the activities you want your customers to perform after seeing your ad. Some of the typical actions they will do will include: click through to your landing page, fill up a contact form, book a free consultation, call you, make a donation, make an online reservation, like your Facebook Page, Buy a certain product.
Who are your main competitors?
It’s usually a good idea to be aware of your clients’ options. Examine what your competitors are doing when they are running Google ads campaigns, as well as other ad methods. Do a Google search using the terms or keywords that you have chosen and see how your competitors are advertising. Then make a list of their campaigns’ strengths and shortcomings to see how you might defeat them and gain more clients. Do you provide a higher level of service? Are you a person who places a higher value on something? Are you on Google My Business, if they are? Are there any other keywords you could use? Is it possible to make a clearer Call To Action? Do you have a phone number that you can use to improve your mobile optimization? We can obtain a better knowledge of what your company is competing with by looking at your competitors, and we can take action to improve your advertising.
What metrics will you use to assess your progress?
There are many ways to track and measure your campaign stats when running Google Ads campaign. What we measure will be primarily determined by what you aim to achieve with your marketing. Make a list of the metrics you want us to keep an eye on, such as
- number of clicks to your landing page
- Number of email leads
- Number of sales
- Value of sales (ROI)
Conclusions
Hopefully, with the above lists of questionnaires, you should be able to be as precise as possible in the objective of running Google Ads campaign. If you would like us to manage the Google Ads for you, you can fill in the contact form below for further discussion with us
