The following are some of businesses that typically see excellent results and a high return on investment from paid search marketing. If any of these factors apply to your business and you are not currently using Google Ads , this marketing channel is worth exploring.

Business With High Customer Lifetime Values

Certain industries can afford to invest significantly in acquiring new leads and customers due to the high lifetime value of a new client by using Google Ads.

Specialist Doctors, Dentists, chiropractors and others – When a specialist doctor acquires a new client, they can be worth thousands, if not tens of thousands, of Ringgit  over the course of the customer’s life. Sometime this customer may even refer the doctor and the doctor will get more clients.

Training Provider, Private Colleges – Training provider or colleges invest heavily in Google Ads because they understand the value of a new student over the course of his or her education. The students fees over the duration of their course will pay much more than the money spend on the Google Ads advertisement
IT or Software Companies – The margins for IT or Software companies are generally very high especially if the cost of development has been recovered. Customers will typically stick with a the software when they are happy  for an extended period of time and pay monthly bill for any recurring service such as  subscription  or maintenance of the software.
google ads customer life time value

Business With High Margins

Company that provide high margins on a single purchase of their products or services are also suitable for Google ads. Examples of high-priced services or products such as:

Lawyer – A lawyer can earn a lot of money on a single case. Even if the client requires your services for only one lawsuit, the margins can be quite high.

Repair jobs – Because some types of home repair are quite costly (roof repair, new wiring, etc. ), getting someone who requires this type of repair work can be a significant win over the cost of a Google Ads ad campaign.

Computer hardware – Personal computers,  copiers etc. This type of products also have high margins and when using PPC, consumer will normally have the intention to buy the product.

Home Appliances such as 60” TV etc – Nowadays, consumers conduct online comparison shopping before purchasing items such as a 60 “ TV etc.

Automobiles – Used car dealers and car agencies have a lot of success with geo-targeted Google Ads ad campaign

 

google ads high margin business