The term “Pay Per Click landing page or PPC landing page” refers to a web page that is designed to be used in conjunction with a paid campaign such as Google AdWords, Bing Advertisements, Facebook Advertisements, or another similar platform. Essentially, it is a completely separate page where visitors “land” after clicking through on a pay-per-click advertisement on another website.
Visitors should be able to narrow their focus on a single goal on PPC landing pages, which will prevent them from becoming disoriented or overwhelmed and leaving. If your landing page closely matches the search terms entered by your visitor, your campaign will perform more effectively as a result of this.
An effective PPC landing page usually contains only one specific campaign goal or objective, which is referred to as a Call to Action (CTA). Because of their simplicity and relevance, dedicated landing pages are one of the most effective ways to increase conversions from paid traffic while simultaneously lowering the cost-per-click of your PPC campaigns.
When it comes to Google Ads, what is the purpose of using PPC landing pages?
When you use paid advertising on Google Ads, Facebook Ads, or Bing Ads, you will have the option of deciding where visitors will be directed after they have arrived. When it comes to converting website visitors into customers, even though you have the option of directing this paid traffic to your website’s homepage (as the majority of people do), this is not always the most effective strategy.
It is common for content on your homepage, or even other site pages, to not always correspond to the objective of your advertisements, and for information or a call to action that is specific to your ad campaign objective to not always appear on your homepage or other site pages.
When it comes to understanding the potential of landing pages and why they work so well with advertisements, understanding the difference between organic search traffic and paid traffic is critical. To put it another way, your website is primarily a tool for attracting organic traffic to your business website. When a search query is entered into Google, the search engine selects and serves up links on your website that it believes are the best match. They appear in the bottom half of the search engine results page (SERP), immediately following the paid traffic websites. Because of this organic traffic, having a fantastic website that has been search engine optimised is extremely important.
It is a lesson that many advertisers learn the hard way, as they discover that paid traffic directed to generic web pages (such as a website homepage, for example) does not convert well and can result in increased cost per click. Customers who visit the generic page and are unable to find what they are looking for quickly tend to leave the page more quickly, informing Google that the landing page experience was not satisfactory. This creates a problem.
AdWords rewards those who create PPC landing pages for their campaigns.
By pairing each PPC advertisement with its own standalone landing page, it is not only possible to present a focused, carefully selected call to action and tailor the experience you present to match the expectations set up in your ad, but it is also possible to do the following when you pair each PPC advertisement with its own standalone landing page.
- Increase the quality score of your AdWords campaign by a significant margin.
- Reduce your cost-per-click (CPC) spending (CPC).
- While decreasing your cost-per-acquisition, you should also be increasing conversions on the offers you are running through paid search
You can track conversions when you direct a customer to a landing page that includes a call to action and a form by incorporating Google AdWords conversion tracking code. With the help of these landing page elements, you can collect valuable information from visitors, report on those goals, increase your quality score, and convert them into paying customers by aligning your ad copy and landing page keywords (download an asset, schedule a demo, contact us, etc.).
In any pay-per-click marketing campaign, landing pages are a critical component of success. Despite the fact that they are time-consuming and difficult, they will be worthwhile in the long run. You will be unable to provide the information that your visitors are looking for if you do not have them. In the future, your pay-per-click (PPC) advertisements should always take the path of least resistance.
Get A FREE Landing Page
Click here to find out more information
