Why is website speed important in 2021

Have you ever visited a website only to discover that it took forever to load because you were staring at a blank screen? What would your reaction be? You could wait if you’re patient enough, but how many of us are patient enough to just wait and wait for the website’s contents to appear?

Website speed is an important consideration when creating a website. Most websites are only concerned with the graphics, images, or beauty of the website and have overlooked the importance of website speed. It’s pointless to have a beautiful and captivating website if people are abandoning it.

What should be the ideal website speed in 2021?

One conducted by Google in 2017, found that increasing page load time from one second to three seconds increases the likelihood of a bounce by 32%.

Visitors are more likely to abandon your website ( or bounce rate ) and visit a competitor’s website if your page loading time is excessively long. As a result, the potential conversion is reduced. As a result of such user behaviour, the bounce rate rises. A higher bounce rate indicates to search engines that your content is uninteresting to users.

Here a the statistics in the Google report

• Probability of bounce increase by 32 % if website load time is 1s to 3s
• Probability of bounce increase by 90 % if website load time is 1s to 5s
• Probability of bounce increase by 106 % if website load time is 1s to 6s
• Probability of bounce increase by 123 % if website load time is 1s to 10s

Statistics on Average Page Load Time for Mobile vs. Desktop Devices

Because the majority of us use mobile devices, providing a quick user experience is becoming increasingly important. Because mobile is becoming a more popular method of accessing the internet, it is critical for businesses to prioritise mobile page speed.

Google investigated 900,000 landing pages from a variety of countries and industries in 2017 to gain a better understanding of the state of mobile performance. They came to the conclusion that the vast majority of mobile websites are far too slow. Despite the fact that over half of all visitors abandon a page that takes more than three seconds to load, they discovered that the average time for a mobile landing page to load is 22 seconds.

The following study on user abandonment of mobile web pages

• If it takes 1-5 seconds, 16% of website visitors will leave.
• If it takes 6-10 seconds, 30% of website visitors will leave.
• If it takes 11-15 seconds, 16% of website visitors will leave.
• If it takes 16-20 seconds, 15% of website visitors will leave.
• If it takes more than a few seconds, 20% of website visitors will leave.

 

E-commerce websites will suffer as a result of slow website speed.

A slow-loading website reduces not only the number of unique visitors but also the sessions of each visitor on an e commerce website. Because each visitor can have multiple sessions, the total number of unique visitors is usually less than the total number of visits. If fewer visitors return to your e-Commerce store, you will have fewer sessions.

Here are some statistics about e-commerce websites.

• A one-second delay in page response results in a 7% decrease in conversion. As a result, a one-second delay on an e-commerce website earning $100,000 per day could cost $2.5 million per year.
• Ancestry, who increased their conversions by up to 7% by reducing their loading time by 64%.
• AliExpress reported that cutting the load time of their pages by 36% resulted in a 27% increase in conversion rates for new customers.
• Amazon discovered that every 100ms of delay cost them 1% of their sales. It may not appear to be a big deal, but this minor hiccup could cost Amazon nearly $4 billion by 2020.

Consumer Behavior will be Affected by Slow Website Speed

The appearance and speed with which your website loads influence how customers perceive your entire company. Users expect results quickly and are disappointed when they do not receive them, but page speed also has an immediate impact on their professional opinion of your company.

How well your company cares for its customers influences user perceptions of your company’s website speed and responsiveness. With more than 40% of visitors who had a bad experience saying they would tell others about it, you should take steps to improve your website’s performance.

Conclusion

Website speed is important, and if you own a business, a slow website will have a negative impact on your company’s credibility. And you will lose sales if you have an e-commerce site. If you are concerned about the speed of your website, please click on the banner below and we will conduct a website speed test on it.