If your business already has a website, you should consider expanding its content to include blogging features. This is especially true if your business is a Business To Business (B2B ). It’s a means of connecting with prospective clients, establishing yourself as an authority in your industry and communicating your company’s distinctively style to the world.
Did you know that businesses that incorporate blogs into their content marketing strategy generate 67% more leads than businesses that do not (Hubspot)? Despite its numerous benefits, blogging is sometimes neglected and overlooked.
Importance of blogging to B2B Business
One of the most significant benefits of blogging for B2Bs is that it puts your website, the online face of your business, on display for search engines to crawl. Blogs can attract more qualified website traffic, and this can lead to an increase in new clients. According to HubSpot’s research, 42% of companies have acquired a customer through their blog.
One of the most major advantages of blogging for B2B firms is that it helps search engines to crawl your website. Blogs can help enhance qualified website traffic, which results in a rise in new clients. Each blog post enables you to concentrate your efforts on issues that are actually important to your organisation. For instance, by generating content that responds to a query, you may target the queries that customers use to locate your site and guide them to more detailed resource pages.
Every time you add a new piece of blog material to your website, you’re giving your visitors an opportunity to learn something new and engage with potential consumers. You may educate clients in a way that reinforces what your company sells by blogging. Blogging can also assist your company to learn more about what customers want. You may identify where clients lack education and what challenges they are encountering that your firm can help with by simply enabling comments or feedback and communicating with readers. As a result, a B2B blog approach frequently revolves around offering an educational resource that addresses a need or answers a query, sometimes even before a potential customer realises they have one.
Blogging on a regular basis will boost your website’s traffic. You’ll get traffic to your website every time someone clicks on your blog link, whether it’s from a social media post or an email marketing campaign. Furthermore, the person may visit other pages or blog posts on your website, resulting in increased traffic and authority. These visitors come as a consequence of you just sharing your blog material on social media, email marketing, and mobile marketing, without having to pay for it.
What type of blog post you can create
The ‘How To’ Blog Post – This is your usual step-by-step article in which you tell your readers on how to execute a task or solve an issue. For instance, if you are a financial consultant, you could write a blog post about “How To Increase Your Returns on Stock Market Investments “.
The “Tips” Blog Post– You are free to share as many tips as you like in this type of article. If you provide fewer tips (one to four), you can go into greater detail about each one. If you have a lot of tips (more than five), you can just say a couple of sentences about each one. If you’re a lawyer, for example, you could write a blog post titled “Five Tips to Save Money on Property Sales and Purchases Agreements.”
The Frequently Asked Questions (FAQ) Blog Post – If you are aware of what’s going on in your industry, you’ve probably noticed the same questions the people are asking. These questions appear in forums, blog comments, social media, and even in your inbox. You can now assist others by creating an article that responds to these frequently asked questions. You could write a blog article called “The Answers to Your Top 5 Safety Audit Software Questions” if you’re selling software.
The “Resources” Blog Post – Here, you’ll construct a list of the best resources in your industry. These resources are available for free or for a fee. You can either construct a list of similar resources (such as the top 10 books in your specialty) or you can make a list of different resources (such as books, free reports, videos or even specific blog posts, etc). If you’re a real estate agent, you could write a blog article titled “Which of These Home Buying Resources Have You Ignored?”
The “Top Mistakes” Blog Post – This is an article that highlights the most common mistakes people make in the product or niche, as well as information on how to prevent them. If you sell insurance, you may write a blog post called “Top 10 Car Insurance Mistakes and How to Avoid Them.”
The “Promotional” Blog Post – This type of blog post is a promotional article, with the objective of directly selling a product or service. You can write a blog article titled “Here’s Why I Love Our Brand X DSLR Camera” if you’re selling cameras.
The “Press Release” Blog Post – This is where you provide breaking news about your industry, business, or product in the hopes of it being picked up by the media. As a result, this should be true “news” – something educational – rather than a promotional piece. If you’re a contractor, you may write a blog post titled “Builder Offers Tips for Getting a 10-Year Warranty on House Painting Work.”
The “Motivational” Blog Post – The purpose of this article is to encourage your reader to begin taking action. This works especially well if you relate a narrative about someone who is similar to your reader but had to overcome numerous barriers in order to achieve success. “If this individual can achieve it, so can I,” the reader will conclude. You can create a blog entry titled “The Incredible Story of Mr. X Who Managed To Reduce His Blood Sugar Level 2 Weeks After Doing This” as an example.
The “SEO” Blog Post – You might want to think about leveraging your blog post to attract traffic from Google and other search engines. And the best way to achieve it is to write an article that is “search engine optimised,” which means you use your keywords one to three times per 100 words of content.
