Introduction
In today’s competitive real estate market, it is important for agents to have their own real estate agency website. The internet has changed the way people find homes and connect with their agents. Real estate agencies that don’t have a website are missing out on potential clients who are looking for help in buying or selling a home. A website can also make it easier for current customers to contact their agent directly rather than going through other means of communication like email or phone calls.
Why Do Real Estate Agency Need a CUSTOM Website
A lot of potential clients actually are looking online for a reputable and trustworthy real estate agent for their needs. Having a good online presence will help the contractor in gaining new clients.
A real estate agency website will assist the agency in the following manner:
- Provide more information about the background of the agency such as the people behind the organisation.
- Various properties listings by the agency.
- Detailed information on the individual property
- Listings of various real estate agents registered with the agency
- Membership portals for agency personnel resources
- Option to allow property owners to submit their properties on their own.
A Custom Real Estate Agency Website will have the following features
- Home Page: The home page can show a large image of properties involved, properties listings search features, listings of featured properties
- About Page: Details can include the history of the company, management, vision statement, mission statement, licenses and achievements of the company
- Agents / RENs Listings Page: Lists of all Real Estate Agents and Negotiators registered under the agency can be shown here.
- Agents / RENs Details Page: Further information on the individual Agents and Negotiators can be shown here. Along with the listings under them. Forms to contact them are also available.
- Properties Listings Page: Listings of all the properties currently for sale or rent by the real estate agency
- Single Property Page: Detailed information on the individual property. Information such as basic description, layout plans, maps to the properties, videos etc.
- Agents Resources Portals: Portals exclusive for the use of agency personnel where information on training, procedures, and internal memos can be shared here.
- Property Owners Submission: Property owners can manage their own listings here. Another source of income can be derived by allowing property owners to submit features of their properties.
- Other Pages: Other pages such as contact page, blog, news & events, safety policy, quality policy, and related to the Real Estate Agency can be shown.
CONCLUSION
The real estate agency website is an important tool in the marketing process. It’s a hub for all of your social media, listings, and other information that can be shared with potential clients. The site also provides you with an additional opportunity to showcase your personality and professionalism. Real estate agents are always on the go, so a website is an excellent way to stay in contact with clients. It also provides information about the agent and their business practices. A website can provide valuable insight into what they do and how they operate.
Check out an example of a Real Estate Agency Website below
