Social Media Posts – How Often Your Company Do It

Introduction

If you can increase engagement with your products via social media, by all means, do so. The greater the number of people who can connect with your company, the more likely they are to do so. The most successful brands are active on social media, and the best companies are constantly trying to reach new audiences.

The important thing to remember is to be selective about what your social media posts are (beyond your core product). While there is no single correct answer, it is critical that you do not create a “newsfeed” or “social media team” that is solely focused on generating traffic and post-mortems. You want to effectively use social media tools in your business as part of your overall marketing strategy.

You should also set goals for the types of social media posts that will generate the most sales:

• This includes tweets, which can be good or bad depending on how well they are thought out.
• Discussion boards – depending on how much thought is put into them, these can be good or bad.
• Real likes and comments (which means retweeting) – these can be good or bad depending on how much thought goes into them (though retweets are fine if you only have time to make a quick post).

You don’t want to bombard your followers with too many social media posts.

One of the most important things you can do to improve your social media strategy is to avoid overwhelming your followers. Simply posting everything all at once is bad news for any follower, but especially for those who may not have time to read through every post.

Set a schedule for your social media accounts, limiting your social media posts to one or two per day. This keeps your followers interested and increases engagement with their own posts. The goal here is not to make you feel bad for posting too frequently; it’s simply an important part of optimising overall engagement and caring for your audience.

Social media can help your business grow and increase customer loyalty, but it’s also important to be aware of the potential pitfalls. The terms “social media” and “engagement marketing” are frequently used interchangeably, but they are not the same. Engagement marketing is the use of social media to engage customers… and grow your business over time. Social media, on the other hand, is a platform that allows you to share information about your company and its products with the rest of the world.

Social media is one of the most popular marketing channels, but it can also be one of the least effective. The purpose of social media posts are to create conversation and interaction so that you can get your message out there to the right people. This can be done in a number of ways, such as in a short news post (“A customer service issue has been resolved!”); or a longer engagement post (“We launched our new product today!”).

Post frequently, but not too frequently.

The key to using social media to grow your business is not simply posting content. The most common misconception about social marketing is that it implies frequent posting: only when you have something new to share will people pay attention

The main takeaway here is that every single post should have an impact; every single post should be valuable in some way — but not at any given time of day, week, or month — so we need a strategy for when we want people to pay attention. 

The first thing to consider when deciding how often a business should post on social media is the type of business. A retail store, for example, would need to post more often than a law firm because they have different goals and needs.

A retailer might want to post at least once per day on Facebook or Instagram in order to show their customers what’s new or coming soon. They also may want to use other platforms like Pinterest, LinkedIn, Twitter and Snapchat as well. On the other hand, it’s unlikely that a lawyer will be posting every day about new cases being won or updated information about current cases in progress. Instead, they’ll likely only update their followers with major news such as an acquittal or conviction.

If you own an e-commerce store and your social media posts are about new products or sales, then it’s best to post at least once per day. However, if your content is more personal in nature (e.g., inspirational quotes), then posting every other day may suffice. 

It’s important that businesses consider their audience when deciding how often they should be posting on social media channels such as Twitter or Facebook. If you have a younger target audience who spends time scrolling through feeds all day long, then it might not be necessary for them to see your posts multiple times during the course of one day; but if your customers are older adults who don’t use social media frequently, then they might need reminders throughout the week.

Conclusion

There are numerous opinions on how frequently a business should post on social media. Some people believe that posting every day is the best way to keep the account active and demonstrate to customers that the company is always open for business. Others believe that posting once or twice a week is sufficient because it is important to be selective with what is posted in order not to overwhelm followers and lose their interest.

Whatever method you choose, make certain that your posts are timely and relevant. If you run an online store that sells Halloween costumes, don’t post about Valentine’s Day candy! Customers will be confused if you post random things like this, as they will wonder why they received updates from you in October but nothing since.